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Business Story Telling

Achieve sucess & growth in your business with the powerful tool of Story Telling. Helps to improve your sell, good story helps in branding & promotion. Why storytel...

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  • English

Course Description

Achieve sucess & growth in your business with the powerful tool of Story Telling. Helps to improve your sell, good story helps in branding & promotion. Why storytelling is a powerful tool? • What is the impact of storytelling in business? • How to make your story memorable? ii. Essential elements of effective storytelling iii. Body language and voice in storyte...

Achieve sucess & growth in your business with the powerful tool of Story Telling. Helps to improve your sell, good story helps in branding & promotion. Why storytelling is a powerful tool? • What is the impact of storytelling in business? • How to make your story memorable? ii. Essential elements of effective storytelling iii. Body language and voice in storytelling iv. Storytelling for business v. Storytelling in sales • How to use storytelling to close a deal? • How to use storytelling in objection handling? vi. Storytelling with data vii. Storytelling in branding viii. Storytelling for employees ix. Story telling for employees

What you’ll learn
  • 1. This course mainly focus on enhancing brand value through story telling.
  • 2. You can understand importance & purpose of telling stories in business.
  • 3. One can use stories for branding & marketing.
  • 4. Useful for customer acquisition.
  • 5. Useful for sales closing

Covering Topics

1
*Lesson-1: INTRODUCTION*  1. Meaning of Storytelling 2 Purpose of Stories 3. Importance of Storytelling 4. Storytelling in Business Course Topics
2
 *Lesson-2:BUILDING TRUST WITH CUSTOMERS*  1. How Storytelling helps to Win Customer Trust? 2. How does storytelling build a strong relationship with the customer? 3. Benefits of Storytelling
3
 *Lesson-3: HOW TO BUILD A GOOD STORY?*  1. Structure of Systematic Storytelling 2. Examples 3. Structure of Systemic Storytelling in the Example Stories
4
 *Lesson-4: HOW TO PRESENT A STORY TO AUDIENCE?*  1.How to present a story to the audience? 2. What more important for effective storytelling other than the 5 senses? 3. What should you do to become effective storyteller? 4.What should you not do as a sto
5
 *Lesson-5: HOW TO BUILD A NARRATIVE FOR YOUR COMPANY?*  1. Knowledge Management 2. Recruitment 3. Presentations
6
 *Lesson-6: INCREASING THE ECONOMIC VALUE OF BUSINESS*  1. Can storytelling increase the economic value of your product or service? 2. How to use storytelling to increase the economic value of a product or service?
7
*Lesson-7:STORY TELLING USING DATA & NUMBERS*  1. Storytelling with data- 2. Data Visualization- 3. Objectives of data visualization-
8
 *Lesson-8: HOW BRAND STORY HELPS IN ATTRACTING CUSTOMERS?*  1. Before After Bridge! 2. Features/Advantages/Benefits- 3. Problem/Agitate/Solve- 4. Incident/Action/Benefit- 5. Attention/interest/Desire/Action-
9
 *Lesson-9 STORYTELLING FOR LEADERS*  1. People who used storytelling and became legends-
10
*Lesson 10: DIFFERENT CONCEPTS OF STORYTELLING*  1. Kendall F. Haven Theory- 2 Story Listening - Structured Survey 3. Triggering Stories- 4. Clarity Story- 5. Anti Stories 6. Use of Story to Explain Mission/Values-
11
 *Lesson-11: STORYTELLING-PIXAR STORYTELLING FRAMEWORK*  1. Pixar Framework- 2. For Examples
12
 *Lesson-12 : POWER OF STORYTELLING FOR CUSTOMERS RETENTION*  1. Taking care of customer through storytelling- 2.For Examples
13
 *Lesson-13: SUMMARY*  1. Scope of storytelling, 2. Tips for storytelling

Curriculum

      Those who are in business or working professional
      This course is mainly design for such candidates.
      By learning the art of business story telling one can build up good customer base.
      improve sales strategies.
      Enhance cutomer acqusition.
      Enhance reach to more audience
      Better sales closings.
      Improve brand value & identity.
      Effective stories can give you more success in your
      professional as well as personal life.

Frequently Asked Questions

“It's expensive.” ... “It's a fad.” ... Tell the story of how you started your business. ... Share your customers' stories. ... Share customer experiences on social media. ... Share stories of your employees or your company culture. ... Write better press releases. ... Conclusion.

Business storytelling is the art of sharing the experiences behind your brand employees, customers and advocates It allows you to build a narrative and connect with your audience on an emotional level.

Stories emotionally connect people and create brand loyalty

Storytelling marketing means using a narrative to communicate a message. Storytelling in marketing helps consumers to understand why they should care about something, and it works to humanize your brand.