1. This course mainly focus on enhancing brand value through story telling.
2. You can understand importance & purpose of telling stories in business.
3. One can use stories for branding & marketing.
4. Useful for customer acquisition.
5. Useful for sales closing
*Lesson-1: INTRODUCTION* 1. Meaning of Storytelling 2 Purpose of Stories 3. Importance of Storytelling 4. Storytelling in Business Course Topics
*Lesson-2:BUILDING TRUST WITH CUSTOMERS* 1. How Storytelling helps to Win Customer Trust? 2. How does storytelling build a strong relationship with the customer? 3. Benefits of Storytelling
*Lesson-3: HOW TO BUILD A GOOD STORY?* 1. Structure of Systematic Storytelling 2. Examples 3. Structure of Systemic Storytelling in the Example Stories
*Lesson-4: HOW TO PRESENT A STORY TO AUDIENCE?* 1.How to present a story to the audience? 2. What more important for effective storytelling other than the 5 senses? 3. What should you do to become effective storyteller? 4.What should you not do as a sto
*Lesson-5: HOW TO BUILD A NARRATIVE FOR YOUR COMPANY?* 1. Knowledge Management 2. Recruitment 3. Presentations
*Lesson-6: INCREASING THE ECONOMIC VALUE OF BUSINESS* 1. Can storytelling increase the economic value of your product or service? 2. How to use storytelling to increase the economic value of a product or service?
*Lesson-7:STORY TELLING USING DATA & NUMBERS* 1. Storytelling with data- 2. Data Visualization- 3. Objectives of data visualization-
*Lesson-8: HOW BRAND STORY HELPS IN ATTRACTING CUSTOMERS?* 1. Before After Bridge! 2. Features/Advantages/Benefits- 3. Problem/Agitate/Solve- 4. Incident/Action/Benefit- 5. Attention/interest/Desire/Action-
*Lesson-9 STORYTELLING FOR LEADERS* 1. People who used storytelling and became legends-
*Lesson 10: DIFFERENT CONCEPTS OF STORYTELLING* 1. Kendall F. Haven Theory- 2 Story Listening - Structured Survey 3. Triggering Stories- 4. Clarity Story- 5. Anti Stories 6. Use of Story to Explain Mission/Values-
*Lesson-11: STORYTELLING-PIXAR STORYTELLING FRAMEWORK* 1. Pixar Framework- 2. For Examples
*Lesson-12 : POWER OF STORYTELLING FOR CUSTOMERS RETENTION* 1. Taking care of customer through storytelling- 2.For Examples
*Lesson-13: SUMMARY* 1. Scope of storytelling, 2. Tips for storytelling