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CERTIFICATION DIGITAL MARKETING SPECIALIST COURSE | CDMSC

This advanced digital marketing course, designed for those seeking mastery in the field, delves deep into the integration of AI tools and techniques into digital marketing strategies. The course will...

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  • English

Course Description

This advanced digital marketing course, designed for those seeking mastery in the field, delves deep into the integration of AI tools and techniques into digital marketing strategies. The course will cover a wide range of topics, including advanced SEO, content marketing, social media marketing, data analytics, and emerging trends in the digital marketing landscape. Over the span of nine months...

This advanced digital marketing course, designed for those seeking mastery in the field, delves deep into the integration of AI tools and techniques into digital marketing strategies. The course will cover a wide range of topics, including advanced SEO, content marketing, social media marketing, data analytics, and emerging trends in the digital marketing landscape. Over the span of nine months, participants will gain a profound understanding of the latest AI innovations, how to employ them effectively, and the ethical considerations surrounding their use. The course covers a broad spectrum of topics, including advanced AI-powered marketing automation, machine learning for predictive analytics, hyper-personalization, content optimization, and staying ahead of industry trends. Participants will explore cutting-edge strategies, tools, and techniques used by professionals to create and execute successful digital marketing campaigns. ** Course Objectives: ** 1. Master the fundamentals of AI and explore its intricate applications in digital marketing. 2. Optimize marketing strategies through the utilization of AI tools, streamlining processes, and enhancing overall efficiency. 3. Craft highly personalized and hyper-targeted marketing campaigns using AI. 4. Develop expertise in AI-driven content creation and optimization. 5. Examine and navigate the ethical considerations of AI in marketing. 6. Construct and execute comprehensive AI-driven marketing campaigns that deliver innovative and effective results. 7. Develop expertise in advanced SEO strategies and tactics. 8. Master the art of content marketing, including content creation, distribution, and optimization. 9. Harness the power of social media for marketing and engagement. 10. Deepen your understanding of data analytics and metrics for data-driven decision-making. 11. Explore the latest trends and emerging technologies in the digital marketing industry. 12. Develop a comprehensive digital marketing strategy and campaign. ** TOOLS *** 1. SEO Tools 2. Social Media Management 3. Keyword Research 4. Email Marketing 5. Analytics and Reporting 6. Paid Advertising 7. Competitor Analysi 8. Project Management 9. Marketing Automation ** Certifications: ** 1. Google Ads Certification (formerly Google AdWords) 2. Google Analytics Individual Qualification (IQ) 3. HubSpot Inbound Marketing Certification 4. HubSpot Content Marketing Certification 5. Facebook Blueprint Certification 6. Hootsuite Social Marketing Certification 7. Content Marketing (CMC) Certification 8. Semrush Content Marketing Toolkit Certification 9. LinkedIn Marketing Certification 10. Moz SEO Essentials Certification

What you’ll learn
  • Digital Marketing Strategy and Campaign Development
  • Ethical Considerations
  • Emerging Digital Marketing Trends
  • Data Analysis and Measurement
  • Social Media Marketing Strategies
  • Content Marketing Expertise
  • Advanced SEO Skills
  • Practical Experience
  • Critical Thinking and Problem-Solving
  • Certification

Covering Topics

1
Week 1-2: Introduction to Digital Marketing
2
Week 3-4: Website Fundamentals
3
Week 5-6: Search Engine Optimization (SEO)
4
Week 7-8: Social Media Marketing (SMM)
5
Week 9-10: Email Marketing
6
Week 11-12: Content Marketing
7
Week 13-14: Pay-Per-Click (PPC) Advertising
8
Week 15-16: Analytics, Reporting & Final Project
9
Week 17-24: Live Projects
10
Week 25-26: Advanced Search Engine Optimization (SEO)
11
Week 27-28: Content Marketing Mastery
12
Week 29-30: Social Media Marketing Strategies
13
Week 31-32: Data Analytics and Performance Measurement
14
Week 32-33: Emerging Trends in Digital Marketing
15
Week 34-35: Digital Marketing Strategy and Campaign Development
16
Week 37-38: Foundations of AI in Digital Marketing
17
Week 39-40: Advanced Marketing Automation with AI
18
Week 41-42: Machine Learning and Predictive Analytics for Marketing
19
Week 43-44: Hyper-Personalization and Targeting with AI
20
Week 45-46: AI-Driven Content Marketing Mastery
21
Week 47-48: Architecting and Executing AI-Driven Marketing Campaigns
22
Week 49-50: Advanced Data Analysis and Reporting with AI
23
Assessment and Grading:

Curriculum

      Week 1-2: Introduction to Digital Marketing

•	Overview of Digital Marketing Landscape
•	Importance of Digital Marketing
•	Digital Marketing Channels and Platforms
•	Digital Marketing vs Traditional Marketing
•	Digital Marketing Strategy Basics
      Week 3-4: Website Fundamentals

•	Domain Management
•	SSL Certificate generate and Installation
•	Server and Hosting Management
•	Wordpress Installation
•	Website Design
•	Theme installation
•	Wordpress Customization
•	Website Basics and Structure
•	Basic HTML and website structure
      Week 5-6: Search Engine Optimization (SEO)

•	Search Engine Optimization (SEO) Fundamentals
•	Keyword Research and On-Page SEO Fundamentals
•	Introduction to Blogging and Content Marketing
•	Keyword optimization
•	Technical SEO: Site speed, mobile optimization, crawlability
•	Local SEO strategies
•	SEO analytics and performance tracking
•	Off-site SEO: Link building and back link analysis
      Week 7-8: Social Media Marketing (SMM)

•	Social Media Platforms and Strategies: Facebook, Instagram, Twitter, LinkedIn
•	Crafting effective Content for Social Media
•	Community engagement and management
•	Social Media Advertising Basics
      Week 9-10: Email Marketing

•	Email Marketing Fundamentals
•	Building and Managing Email Lists
      Week 11-12: Content Marketing

•	Content Creation
•	Blogging and Content Marketing
•	Website Content Creation
•	Effective Social Media Content Marketing
•	Google Add Content Creation
•	Marketing and Promotion Creation
      Week 13-14: Pay-Per-Click (PPC) Advertising

•	Introduction of Google Adds
•	Introduction of Google Analytics
•	Google Add Optimization and Bidding Strategies
•	Introduction of Pay Per Click (PPC)
      Week 15-16: Network Programming

•	Exploring Marketing Tool
•	Social Media Scheduler
•	Analytics Platform
•	Google Add Analytics
•	Social Media Analytics
      Week 17-24: Live Projects

•	Live Projects
•	Meta Analytics
•	Youtube Analytics
•	Landing Page Optimization and Analytics
•	Final Projects
      Week 25-26: Advanced Search Engine Optimization

•	Understanding SEO in a competitive landscape
•	Advanced on-page and off-page SEO techniques
•	Technical SEO and website optimization
•	SEO for mobile and voice search
      Week 27-28: Content Marketing Mastery

•	Advanced content strategy development
•	Creating high-quality, engaging content
•	Content distribution and promotion strategies
•	Content optimization for search and user experience
      Week 29-30: Social Media Marketing Strategies

•	Advanced social media advertising and targeting
•	Social media analytics and measurement
•	Influencer marketing and partnerships
•	Leveraging emerging social media platforms
•	Thread Safety and Synchronization
      Week 31-32: Data Analytics & Performance Measurement

•	Advanced Google Analytics and other analytics platforms
•	Conversion rate optimization (CRO)
•	Customer journey mapping and attribution modeling
•	Data-driven decision-making
•	Networking with Sockets
      Week 32-33: Emerging Trends in Digital Marketing

•	Voice search and Al-powered marketing
•	Video marketing and live streaming
•	Chatbots and conversational marketing
•	The impact of privacy regulations on digital marketing
•	Using SQLite and PostgreSQL
      Week 34-36: Digital Marketing Strategy

•	Creating a comprehensive digital marketing strategy
•	Budget allocation and resource planning
•	Campaign execution and optimization
•	Measuring the success of digital marketing campaigns
      Week 37-38: Foundations of Al in Digital Marketing

•	The Al revolution in marketing
•	Al's pivotal role in the contemporary marketing landscape
•	Case studies of Al-driven marketing success stories
•	Ethical dimensions in Al-powered marketing
      Week 39-40: Advanced Marketing Automation with Al

•	Al-driven customer service and chatbots
•	Elevating email marketing through Al automation
•	Advanced social media management with Al tools
•	Enhancing lead nurturing and scoring via Al
•	Creating Processes
      Week 41-42: Machine Learning and Predictive Analytics for Marketing

•	In-depth exploration of machine learning and its marketing applications
•	Predictive analytics for comprehensive insights into customer behavior
•	Precision customer segmentation with Al
      Week 43-44: Hyper-Personalization and Targeting with Al

•	Dynamic content personalization for individualized customer experiences
•	Implementing recommendation engines to drive cross-selling and upselling
•	Precision targeting through Al-powered ad campaigns
•	Crafting customer journeys through Al-driven insights
      Week 45-46: Al-Driven Content Marketing Mastery

•	Al-powered content creation and optimization
•	SEO strategies supercharged with Al
•	Developing and implementing content distribution strategies driven by Al
•	Assessing content performance through advanced Al metrics
      Week 47-48: Architecting and Executing Al-Driven Marketing Campaigns

•	Strategic planning and execution of comprehensive Al-driven marketing campaigns
•	Resource allocation and budget management for Al campaigns
•	Real-time campaign optimization and performance measurement
      Week 49-50: Advanced Data Analysis and Reporting with Al

•	Proficient data analysis with advanced Al tools
•	Designing Al-generated dashboards for real-time insights
•	Informed decision-making based on Al-powered marketing data
•	Anticipating future trends in Al and digital marketing
      Week 45-46: Al-Driven Content Marketing Mastery

•	Al-powered content creation and optimization
•	SEO strategies supercharged with Al
•	Developing and implementing content distribution strategies driven by Al
•	Assessing content performance through advanced Al metrics

Frequently Asked Questions

Yes, our courses are designed to be accessible both online and offline. You can choose your preferred mode of learning based on your convenience and availability of internet connectivity.

• Students and Graduates: College students or recent graduates interested in building a strong foundation in digital marketing before entering the job market. • Sales Professionals: Salespeople interested in learning how digital marketing can complement their sales efforts and improve lead generation • Marketing Professionals: Experienced marketing professionals looking to expand their skills and stay current with the latest digital marketing trends and tools. • Digital Marketers: Those already working in the digital marketing field who want to advance their career and become more proficient in their roles. • Business Owners and Entrepreneurs: Small business owners and entrepreneurs seeking to enhance their online presence, understand digital marketing, and create effective digital marketing strategies. • Marketing Managers: Marketing managers responsible for overseeing digital marketing campaigns and teams within their organizations. • Content Creators: Content creators, such as bloggers, YouTubers, and social media influencers, looking to optimize their content for better visibility and engagement. • Career Changers: Individuals looking to transition into a career in digital marketing from other fields or industries. • Anyone Interested in Digital Marketing: Individuals with a general interest in digital marketing who want to gain expertise in the subject.

These requirements ensure that students have the foundational knowledge and resources necessary to engage with the course material effectively: Basic Digital Marketing Knowledge: A fundamental understanding of digital marketing concepts, such as SEO, social media marketing, content marketing, and online advertising, is essential. This course is designed for those who have already acquired a basic level of digital marketing knowledge. Familiarity with Social Media and Online Advertising: Participants should be familiar with popular social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) and online advertising channels (e.g., Google Ads, Facebook Ads). A basic understanding of how these platforms work is beneficial. Computer and Internet Access: Access to a computer or laptop with a stable internet connection is necessary for accessing course materials, online resources, and performing assignments and exercises. Email Account: Participants should have an active email account for course communications, updates, and submissions of assignments. Learning Resources: Access to the recommended textbook, "Advanced Digital Marketing Strategies" (or a relevant substitute) is beneficial for in-depth reading and reference. Time Commitment: An adequate amount of time for coursework, assignments, and project work should be allocated. The course duration is 12 weeks, and participants should be prepared to commit the necessary time to complete the curriculum. Basic Computer Skills: Basic computer skills, including proficiency with word processing, spreadsheets, and presentations, will be helpful for assignments and projects. Online Tools: Access to and a willingness to learn how to use various online tools, such as Google Analytics, social media advertising platforms, and other digital marketing software, are important for practical exercises. A Desire to Learn: Above all, participants should have a strong desire to learn and advance their skills in digital marketing. The course content is designed to challenge and expand their knowledge in this rapidly evolving field.