CERTIFIED DIGITAL MARKETING EXECUTIVE PROGRAM | CDMEP Online Course

₹31499 ~~₹ 49999~~

37% off

This includes following

78 Videos
78 Chapter
Duration : 4 Month
Completion certificate : Yes
Language : Hinglish

The "Basic Digital Marketing Course" is for your comprehensive introduction to the world of digital marketing, equipping you with essential skills to establish a strong online presence and connect with your target audience effectively. Whether you're a business owner, entrepreneur, marketer, or aspiring digital strategist, this course empowers you with the fundamental knowledge needed to navigate the digital marketing landscape. Upon the completion of the "Basic Digital Marketing" course, participants will possess an indispensable foundation in digital marketing, enabling them to foster a robust online presence, establish meaningful connections with their audience and pave the way for the implementation of advanced marketing strategies.

Seize this opportunity to embark on an enriching journey that equips you with the quintessential skills to thrive within the dynamic and multifaceted domain of digital marketing. This course is designed for beginners who want to understand the basics of online marketing strategies and tactics. 

No specific prerequisites are required for this course. Basic computer skills, internet familiarity, and a curiosity to learn about digital marketing concepts are sufficient to benefit from the course content.

Digital Marketing Landscape

Website Essentials (Codding, Content and SEO)

Social Media Engagement

Introduction to Email Marketing

Analytics and Data Interpretation

Foundations of Digital Strategy

Week 1-2: Introduction to Digital Marketing

Week 3-4: Website Fundamentals

Week 5-6: Search Engine Optimization (SEO)

Week 7-8: Social Media Marketing (SMM)

Week 9-10: Email Marketing

Week 11-12: Content Marketing

Week 13-14: Pay-Per-Click (PPC) Advertising

Week 15-16: Analytics, Reporting & Final Project

Week 17-24: Live Projects

  Week 1-2: Introduction to Digital Marketing
(6 lectures, 12:00:00 hrs)

- Overview of Digital Marketing Landscape
- Importance of Digital Marketing
- Digital Marketing Channels and Platforms
- Digital Marketing vs Traditional Marketing
- Digital Marketing Strategy Basics
- Importance of Strategy and Planning

  Week 3-4: Website Fundamentals
(10 lectures, 18:00:00 hrs)

-  Website Basics and Structure
- Basic HTML and website structure
- Content Creation and Optimization
- Keyword Research and On-Page SEO Fundamentals
- Introduction to Blogging and Content Marketing
- Keyword Optimization
- Technical SEO: Site speed, mobile optimization, crawlability
- Local SEO strategies
- SEO analytics and performance tracking
- Off-site SEO: Link building and back link analysis

  Week 5-6: Search Engine Optimization (SEO)
(8 lectures, 16:00:00 hrs)

- Social Media Platforms and Strategies : Facebook, Instagram, Twitter, LinkedIn
- Crafting effective Content for Social Media
- Community engagement and management
- Social Media Advertising Basics
- Social Media Advertising (SMA) and targeting
- Social Media Optimization (SMO) techniques
- Email Marketing Fundamentals
- Building and Managing Email Lists

  Week 7-8: Social Media Marketing (SMM)
(7 lectures, 13:00:00 hrs)

- Introduction to Google Ads: Search, Display, Video, and Shopping
- Google Ads optimization and bidding strategies
- Introduction to Paid Advertising (PPC)
- Landing Page Optimization
- Introduction to Google Analytics
- Basics of Data Analysis in Digital Marketing
- Exploring marketing tools: SEO tools, social media schedulers, analytics platforms

  Week 9-10: Email Marketing
(1 lectures, 00:03:00 hrs)

- Email Marketing

  Week 11-12: Content Marketing
(2 lectures, 00:06:00 hrs)

- Content Marketing
- Content Marketing

  Week 13-14: Pay-Per-Click (PPC) Advertising
(1 lectures, 00:03:00 hrs)

- Pay-Per-Click (PPC) Advertising

  Week 15-16: Analytics, Reporting & Final Project
(1 lectures, 00:03:00 hrs)

- Analytics, Reporting & Final Project

  Week 17-24: Live Projects
(1 lectures, 00:03:00 hrs)

- Live Projects

Q: Can I access the course both online and offline?

Yes, our courses are designed to be accessible both online and offline. You can choose your preferred mode of learning based on your convenience and availability of internet connectivity.

Q: What computer skills do I need for this course?

A: Basic computer skills are recommended, including the ability to navigate the internet, manage files, and use a computer or mobile device comfortably.

Q: What devices do I need to access the course?

A: Access to a computer, laptop, tablet, or smartphone is necessary for engaging with course materials, assignments, and discussions.

Q: Is proficiency in English required for this course?

A: Yes, course materials, instructions, and discussions will be conducted in English. A reasonable command of the language is necessary for comprehension.

Q: Do I need internet access for the course?

A: Yes, stable and reliable internet connectivity is essential for accessing course materials, participating in discussions, and watching video content.

Q: What attitude should I bring to the course?

A: A genuine curiosity and enthusiasm for learning about digital marketing, along with a proactive attitude toward exploring new concepts, are crucial for success.

Q: How much time should I dedicate to the course?

A: Allocate sufficient time for watching video lessons, engaging in discussions, completing assignments, and participating in interactive activities.

Q: Is knowledge of social media required?

A: While not mandatory, having access to social media platforms can enhance your understanding of social media marketing concepts. It's optional but beneficial.