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CERTIFIED DIGITAL MARKETING EXECUTIVE PROGRAM | CDMEP

The "Basic Digital Marketing Course" is for your comprehensive introduction to the world of digital marketing, equipping you with essential skills to establish a strong online presence and connect wit...

  • All levels
  • English

Course Description

The "Basic Digital Marketing Course" is for your comprehensive introduction to the world of digital marketing, equipping you with essential skills to establish a strong online presence and connect with your target audience effectively. Whether you're a business owner, entrepreneur, marketer, or aspiring digital strategist, this course empowers you with the fundamental knowledge needed to navigate...

The "Basic Digital Marketing Course" is for your comprehensive introduction to the world of digital marketing, equipping you with essential skills to establish a strong online presence and connect with your target audience effectively. Whether you're a business owner, entrepreneur, marketer, or aspiring digital strategist, this course empowers you with the fundamental knowledge needed to navigate the digital marketing landscape. Upon the completion of the "Basic Digital Marketing" course, participants will possess an indispensable foundation in digital marketing, enabling them to foster a robust online presence, establish meaningful connections with their audience and pave the way for the implementation of advanced marketing strategies. Seize this opportunity to embark on an enriching journey that equips you with the quintessential skills to thrive within the dynamic and multifaceted domain of digital marketing. This course is designed for beginners who want to understand the basics of online marketing strategies and tactics. No specific prerequisites are required for this course. Basic computer skills, internet familiarity, and a curiosity to learn about digital marketing concepts are sufficient to benefit from the course content.

What you’ll learn
  • Digital Marketing Landscape
  • Website Essentials (Codding, Content and SEO)
  • Social Media Engagement
  • Introduction to Email Marketing
  • Analytics and Data Interpretation
  • Foundations of Digital Strategy

Covering Topics

1
Week 1-2: Introduction to Digital Marketing
2
Week 3-4: Website Fundamentals
3
Week 5-6: Search Engine Optimization (SEO)
4
Week 7-8: Social Media Marketing (SMM)
5
Week 9-10: Email Marketing
6
Week 11-12: Content Marketing
7
Week 13-14: Pay-Per-Click (PPC) Advertising
8
Week 15-16: Analytics, Reporting & Final Project
9
Week 17-24: Live Projects

Curriculum

      Week 1-2: Introduction to Digital Marketing
(6 lectures, 12:00:00 hrs)

- Overview of Digital Marketing Landscape
- Importance of Digital Marketing
- Digital Marketing Channels and Platforms
- Digital Marketing vs Traditional Marketing
- Digital Marketing Strategy Basics
- Importance of Strategy and Planning
      Week 3-4: Website Fundamentals
(10 lectures, 18:00:00 hrs)

-  Website Basics and Structure
- Basic HTML and website structure
- Content Creation and Optimization
- Keyword Research and On-Page SEO Fundamentals
- Introduction to Blogging and Content Marketing
- Keyword Optimization
- Technical SEO: Site speed, mobile optimization, crawlability
- Local SEO strategies
- SEO analytics and performance tracking
- Off-site SEO: Link building and back link analysis
      Week 5-6: Search Engine Optimization (SEO)
(8 lectures, 16:00:00 hrs)

- Social Media Platforms and Strategies : Facebook, Instagram, Twitter, LinkedIn
- Crafting effective Content for Social Media
- Community engagement and management
- Social Media Advertising Basics
- Social Media Advertising (SMA) and targeting
- Social Media Optimization (SMO) techniques
- Email Marketing Fundamentals
- Building and Managing Email Lists
      Week 7-8: Social Media Marketing (SMM)
(7 lectures, 13:00:00 hrs)

- Introduction to Google Ads: Search, Display, Video, and Shopping
- Google Ads optimization and bidding strategies
- Introduction to Paid Advertising (PPC)
- Landing Page Optimization
- Introduction to Google Analytics
- Basics of Data Analysis in Digital Marketing
- Exploring marketing tools: SEO tools, social media schedulers, analytics platforms
      Week 9-10: Email Marketing
(1 lectures, 00:03:00 hrs)

- Email Marketing
      Week 11-12: Content Marketing
(2 lectures, 00:06:00 hrs)

- Content Marketing
- Content Marketing
      Week 13-14: Pay-Per-Click (PPC) Advertising
(1 lectures, 00:03:00 hrs)

- Pay-Per-Click (PPC) Advertising
      Week 15-16: Analytics, Reporting & Final Project
(1 lectures, 00:03:00 hrs)

- Analytics, Reporting & Final Project
      Week 17-24: Live Projects
(1 lectures, 00:03:00 hrs)

- Live Projects

Frequently Asked Questions

Yes, our courses are designed to be accessible both online and offline. You can choose your preferred mode of learning based on your convenience and availability of internet connectivity.

A: Basic computer skills are recommended, including the ability to navigate the internet, manage files, and use a computer or mobile device comfortably.

A: Access to a computer, laptop, tablet, or smartphone is necessary for engaging with course materials, assignments, and discussions.

A: Yes, course materials, instructions, and discussions will be conducted in English. A reasonable command of the language is necessary for comprehension.

A: Yes, stable and reliable internet connectivity is essential for accessing course materials, participating in discussions, and watching video content.

A: A genuine curiosity and enthusiasm for learning about digital marketing, along with a proactive attitude toward exploring new concepts, are crucial for success.

A: Allocate sufficient time for watching video lessons, engaging in discussions, completing assignments, and participating in interactive activities.

A: While not mandatory, having access to social media platforms can enhance your understanding of social media marketing concepts. It's optional but beneficial.