Case study of Oral-B (How it used design thinking to increase
Process of design thinking.
Understanding customer pain points.
Increasing sales through empathy.
Three tools to understand the customer. • Observation. • Immersion. • Conversion.
Design your own customer research. • Tools. • Questionnaire. • Stakeholders. • Teams.
Research synthesis - analysis and outcomes.
How to make product usage convenient?
Targeting the specific problem statement. (How did a vada pav making company prepared the problem statement and why it was important for them?)
Outsmart motivation through design.
Rules for creative ideation.
Do's and don'ts.
Idea clustering and development.
Developing a prototype with little investment. • 3 techniques to develop a prototype • How does McDonald's make a burger in 30 seconds
Testing and feedback of the product
Why do we need design thinking in our life?
Design your life to make better choices
Design is about solving problems — in this case, you are solving your own problem:
How should you invest your time?
How will you achieve your dreams?
Design thinking can help you choose between options and maximize the outcome of your time and effort.
Stage 1: Empathize—Research Your Users' Needs.
Stage 2: Define—State Your Users' Needs and Problems.
Stage 3: Ideate—Challenge Assumptions and Create Ideas.
Stage 4: Prototype—Start to Create Solutions.
Stage 5: Test—Try Your Solutions Out.