Do It Yourself Local SEO For The Small Business Owner Online Course

Do It Yourself Local SEO For The Small Business Owner

This is the perfect course for you. I have created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack. In August...

All levels
English

Course Description

This is the perfect course for you. I have created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack. In August of 2015 Google changed the "local 7 pack" into the "local 3 pack". Its now more important than ever to be working on Local Search Optimization for your business. Only 3 businesses are now shown...

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What you’ll learn

Setting up your website for local search
Setting up your Google+ business page
Adding your business to important website directories such as Yelp
Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
I show you the importance of content and how to optimize it for your business
I provide ways to generate more reviews for your business on Google, Yelp and others.
I show you some other websites you can use to generate new clients for your business.

Covering Topics

Section 1 : Introduction To The Course

Section 2 : Setting Up a Simple Website for Business

Section 3 : Setting Up Your Google+ Business Page

Section 4 : Setting Up Your Yelp Business Page

Section 5 : Basic Social Media Setup

Section 6 : Creating Business Listings for Local SEO

Section 7 : Tools For Building Citations, Rank Tracking & More

Section 8 : Optimizing Your Website for Local SEO

Section 9 : Content Writing

Section 10 : Social Syndication

Section 11 : Asking for Reviews From Your Customers

Section 12 : Getting Links From Other Websites aka Backlinks

Section 13 : Other Business Sites To Consider Signing Up On

Section 14 : Where To Go From Here

Section 15 : Conclusion

Curriculum

  Section 1 : Introduction To The Course
1
What To Expect In This Course Preview
2
Who Am I? Why I Created This Course
3
What is local SEO? Preview
4
Pricing - This Course Vs. Using An SEO Agency

  Section 2 : Setting Up a Simple Website for Business
5
Do You Build Your Own Website Or Pay Someone Else To Build It?
6
Why Your Website Must Be Mobile Friendly in 2015
7
Learning Wordpress - A Simple Content Management System
8
Squarespace - Simple For The "Do It Yourself" Crowd

  Section 3 : Setting Up Your Google+ Business Page
9
Introduction To Google+ For Business Preview
10
A Poor Google+ Business Page Vs. a Good Google+ Business Page
11
An Example Google+ Business Page Setup
12
Using Canva To Create a Header Image
13
Posting on Google+ For Business

  Section 4 : Setting Up Your Yelp Business Page
14
Setting Up a Yelp Business Page Preview

  Section 5 : Basic Social Media Setup
15
Facebook Business Page Setup
16
Setting Up a LinkedIn Business Page
17
Setting Up a Twitter Profile
18
Run a Social Media Contest To Generate Buzz

  Section 6 : Creating Business Listings for Local SEO
19
Name, Address, and Phone Consistency For Your Business
20
Building Citations (aka Business Listings)
21
What are Data Aggregators?

  Section 7 : Tools For Building Citations, Rank Tracking & More
22
Check Citation Errors For Free With Moz Local
23
Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More
24
GeoRanker For Checking Your Rankings
25
UpCity Local SEO

  Section 8 : Optimizing Your Website for Local SEO
26
Adding Name, Address, and Phone (NAP) To Your Website
27
Using The "Wordpress Local SEO" Plugin For Your Site
28
Local SEO Articles Worth Reading

  Section 9 : Content Writing
29
Why Content Is So Important
30
Building Content Pages For Your Services
31
The Google Keyword Planner - Keyword Research
32
Adding Heading Tags
33
Adding an "Alt" Tag To Your Images
34
Hiring a Writer for Only $5
35
Link To Other Relevant Content On Your Website

  Section 10 : Social Syndication
36
Setting Up JetPack To Post On Social Media Automatically

  Section 11 : Asking for Reviews From Your Customers
37
Why reviews are very important for your small business
38
The Review Generator Handout

  Section 12 : Getting Links From Other Websites aka Backlinks
39
What Are Backlinks?
40
Simple Ways To Get Backlinks for Small Businesses

  Section 13 : Other Business Sites To Consider Signing Up On
41
Thumbtack
42
Angie's List & HomeAdvisor

  Section 14 : Where To Go From Here
43
Your Overwhelmed - If Your Willing To Hire Someone

  Section 15 : Conclusion
44
Wrapping Up

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