Digital Marketing - 5 years of Real Experience in a Capsule

This course is an ideal course for someone running his own business or someone who is responsible for digital marketing at a company. The whole digital marketing arena is really confusing and has a go...

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  • English

Course Description

This course is an ideal course for someone running his own business or someone who is responsible for digital marketing at a company. The whole digital marketing arena is really confusing and has a goldmine of opportunities at the same time. You can either spend months into understanding the small nuances and waste Thousands of dollars and your precious time or you can take this course and see tho...

This course is an ideal course for someone running his own business or someone who is responsible for digital marketing at a company. The whole digital marketing arena is really confusing and has a goldmine of opportunities at the same time. You can either spend months into understanding the small nuances and waste Thousands of dollars and your precious time or you can take this course and see those nuances in minutes. What Makes me Qualified to Take this Course I started my first business Five Years back and struggled for first 8-9 months but then things started falling in place with me getting the hang of SEO. I started doing Million Dollar+ Yearly sales and raised money at a strong valuation. Then I started my second business based on Social Media and had to learn Social Media Marketing for the same. Again I struggles for a year and then started getting results. I grew that business to 15 Mn+ Monthly visitors solely through Facebook Traffic. My third business is a Digital Marketing Agency where I am working with some of the largest brands in India and generating some great results for them. What I have realized is that the concepts are simple and there are a few nuances which took me years to understand. Any newbie can save years of struggle if I share this information with them. I, thus, started teaching as a Guest Faculty at top MBA colleges in India and students just loved the practical on-the-ground lectures based on my real life case studies. What will you learn from this course? I have based this course on the key learnings that I have had over last 5 years. Most of these learnings are counter-intuitive and would take years to understand. I will take you through a step by step process to drive traffic to your website through Search and Social Media. By the end of this course, you would learn the art of mastering SEO, Social Media Marketing, Adwords, Social Media Ads and other digital channels. You would be able to drive strong traffic (Million+ visits) to your website based on your learning. Personalized Feedback and Queries Resolution I would be there to help you grow your business and will answer your questions. My consulting charges are USD 100 per hour but this would be free of cost if you buy this course. Great value for your money.

What you’ll learn
  • learnings are counter-intuitive
  • step by step process to drive traffic to your website through Search and Social Media
  • learn the art of mastering SEO, Social Media Marketing, Adwords, Social Media Ads and other digital channels.
  • help you grow your business and will answer your questions

Covering Topics

1
Section 1 : Overview

2
Section 2 : Content Strategy

3
Section 3 : Analytics

4
Section 4 : Organic Marketing Channels

5
Section 5 : Paid Marketing Channels

Curriculum

      Section 1 : Overview
    1
    Introduction to Different Digital Channels Preview
    Quiz:
    Introduction to Digital Channels
    2
    How to start thinking about the overall digital strategy for your brand
      Section 2 : Content Strategy
    3
    Why is Content an important peg of your Digital strategy
    4
    How to decide what mix of content needs to be created
    5
    How to create the most relevant content
      Section 3 : Analytics
    6
    Introduction to Google Analytics Tool
    7
    Insights on How to setup Analytics on different digital channels
      Section 4 : Organic Marketing Channels
    8
    SEO
    9
    Social Media Preview
    10
    Emailers
      Section 5 : Paid Marketing Channels
    11
    Google Adwords
    12
    Facebook and Instagram Ads
    13
    Google Display
    14
    Twitter and Linkedin Ads

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