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Lead Optin Pages: Landing Page Optimization & Design

This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it wi...

  • All levels
  • English

Course Description

This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyers journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will conv...

This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyers journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages. Good landing page design is not just a nice thing to know - its absolutely essential to the success of your online business. Whether you are in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. If you think this stuff is complicated, its not. If you think landing page design stuff is expensive, its not. If you think conversion rate optimization is time consuming, its not. If you think watching this course will not make a different to your bottom line ... think again.

What you’ll learn
  • How to write headlines and calls to action that will motivate your users to act instead of turning them off
  • How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design
  • How to run professional usability tests on a tight budget
  • How to build a landing page from scratch on a custom domain without writing a single line of code

Covering Topics

1
Section 1 : Introduction
2
Section 2 : Email Marketing

Curriculum

      Section 1 : Introduction
1
Introduction Preview
2
The Blueprint
3
Squeeze Page Secrets
4
My Squeeze Page Example Preview
5
Additional Squeeze Page Examples & Building with ClickFunnels
6
How to Build Your Optin Pages
      Section 2 : Email Marketing
7
Why Email Everyday Preview
8
Soap Opera Sequence
9
Seinfeld Email Sequence

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