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Complete 2020 Marketing MASTERCLASS for Startups and Leaders

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!! Leaders and Startups love this Course: ????? "Way above my expectations! Brian is REALLY knowledgeable about the whole area of...

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  • English

Course Description

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!! Leaders and Startups love this Course: ????? "Way above my expectations! Brian is REALLY knowledgeable about the whole area of marketing and the current state of the digital marketing industry, this is a guy who has ACTUALLY worked in the industry and is not just selling a course based on something he read in a book! This wil...

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!! Leaders and Startups love this Course: ????? "Way above my expectations! Brian is REALLY knowledgeable about the whole area of marketing and the current state of the digital marketing industry, this is a guy who has ACTUALLY worked in the industry and is not just selling a course based on something he read in a book! This will really help anyone to become a true marketing leader!" - Erick Cardoso ????? "This is the best marketing masterclass so far. I've taken dozens of online courses in various e-learning websites. No matter you are a beginner or a marketing pro, this course will both give you a ready-to-go checklist for creating your own marketing strategy, and freshen up your marketing skills." - Nano Mardoyan ????? "The best of the best .... I think his Point of view will last for the next 50 years about the content. Professional and to the point. I`m really glad I know such a great brain of marketing. Note: I've taken more than 50x about marketing and content and you are one of the first ...You know what is my pain point and you deliver it." - Asem Al Sardy Knowing WHY and WHEN to perform certain marketing tasks is the million dollar question for most businesses. Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your ow

What you’ll learn
  • You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).
  • You can ask me questions and see me respond to every single one of them thoughtfully!
  • What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

Covering Topics

1
Section 1 : Introduction
2
Section 2 : Build Your Model
3
Section 3 : Step 1: Know Your Numbers
4
Section 4 : Step 2: Measuring
5
Section 5 : Step 3: Conversion Rates
6
Section 6 : Step 4: Building Your Model
7
Section 7 : Step 5: Building Your Scenarios
8
Section 8 : Next Steps
9
Section 9 : The Belief Framework
10
Section 10 : Rules of Belief
11
Section 11 : The Belief Framework
12
Section 12 : Principle 1: Act Like a Mentor
13
Section 13 : Principle 2: Your Customer is Human
14
Section 14 : Principle 3: Identify and Establish the Need
15
Section 15 : Principle 4: You Have the Solution
16
Section 16 : Principle 5: People Respond to Direction
17
Section 17 : Important Tensions
18
Section 18 : Conversion Rate Optimization (CRO)
19
Section 19 : STEP 1: MEASURE
20
Section 20 : STEP 2: ANALYZE
21
Section 21 : STEP 3: STRATEGIZE
22
Section 22 : STEP 4: DESIGN
23
Section 23 : STEP 5: IMPLEMENT
24
Section 24 : STEP 6: LEARN
25
Section 25 : Key CRO Takeaways
26
Section 26 : Search Engine Optimization (SEO)
27
Section 27 : PART 1: TECHNICAL SEO
28
Section 28 : PART 2: CONTENT
29
Section 29 : PART 3: LINKING
30
Section 30 : METRICS
31
Section 31 : Content Engagement Plan
32
Section 32 : STAGE 1: TOFU CONTENT
33
Section 33 : STAGE 2: MOFU CONTENT
34
Section 34 : STAGE 3: BOFU CONTENT
35
Section 35 : STAGE 4: RETENTION CONTENT
36
Section 36 : Measuring Success
37
Section 37 : HOMEWORK
38
Section 38 : Multi-Channel Lead Acquisition
39
Section 39 : DATA INFORMED
40
Section 40 : ALL CHANNELS ARE PART OF THE JOURNEY
41
Section 41 : INTEGRATED MARKETING COMMUNICATIONS (IMC)
42
Section 42 : DEVICE AGNOSTICISM
43
Section 43 : BRANDED STYLE GUIDE
44
Section 44 : CHANNEL: EMAIL
45
Section 45 : CHANNEL: SOCIAL
46
Section 46 : CHANNEL: SEARCH MARKETING
47
Section 47 : CHANNEL: REMARKETING

Curriculum

      Section 1 : Introduction
1
Introduction Preview
2
Welcome to Session 1 Preview
3
Homework Links
      Section 2 : Build Your Model
4
Introduction to Building Your Model Preview
5
Role of Marketing
6
Importance of Marketing
7
Introduction to Building Your Model
      Section 3 : Step 1: Know Your Numbers
8
Step 1: Know Your Numbers
9
HOMEWORK: KNOW YOUR NUMBERS
      Section 4 : Step 2: Measuring
10
Step 2: Measuring
11
Experience Mapping
12
The Buying Process
13
HOMEWORK: BUYER JOURNEY QUESTIONS
      Section 5 : Step 3: Conversion Rates
14
Step 3: Conversion Rates
15
Industry Averages
      Section 6 : Step 4: Building Your Model
16
Step 4: Building Your Model
17
Knowing the Value of a Lead
18
HOMEWORK: BUILD YOUR MODEL
      Section 7 : Step 5: Building Your Scenarios
19
Step 5: Building Your Scenarios
20
HOMEWORK: BUILD YOUR FUNNEL
21
Practical Campaign Models
      Section 8 : Next Steps
22
Next Steps
23
End of Session
      Section 9 : The Belief Framework
24
Introduction to the Belief Framework
      Section 10 : Rules of Belief
25
Rule 1: Everybody has Beliefs
26
Rule 2: Belief is a Strong Motivator
27
Rule 3: Belief Preceeds Behavior
28
Rule 4: All Beliefs can be Developed
29
Rule 5: Beliefs can be Measured
      Section 11 : The Belief Framework
30
THE 5 BELIEF FRAMEWORK PRINCIPLES
      Section 12 : Principle 1: Act Like a Mentor
31
Principle 1: Act Like a Mentor
32
Definition of Mentorship
33
A Mentor is Other-Centered
34
A Mentor is Authentic
35
A Mentor is Empathetic
36
A Mentor is an Authority
37
A Mentor is Committed
      Section 13 : Principle 2: Your Customer is Human
38
Principle 2: Your Customer is Human
39
Introduction to Personas
40
HOMEWORK: DEFINING YOUR TARGET MARKET
41
Elements of a Good Persona
42
HOMEWORK: PERSONAS
      Section 14 : Principle 3: Identify and Establish the Need
43
Principle 3: Identify and Establish the Need
44
Defining Consumer Needs
45
Create or Satisfy Needs?
46
HOMEWORK: IDENTIFY AND ESTABLISH THE NEED
      Section 15 : Principle 4: You Have the Solution
47
Principle 4: You Have the Solution
48
Journey Specific Solutions
49
HOMEWORK: ESTABLISHING THE SOLUTION
50
Content Types per Stage
51
HOMEWORK: DEFINING THE BUYING PROCESS
      Section 16 : Principle 5: People Respond to Direction
52
Principle 5: People Respond to Direction
53
Ad & Brand Exposure
54
Two Types of Actions
55
Creating the Belief Framework
56
HOMEWORK: THE BELIEF FRAMEWORK
      Section 17 : Important Tensions
57
Values-Based vs Fear-Based Marketing
58
Features vs Benefits
59
End of Session
      Section 18 : Conversion Rate Optimization (CRO)
60
Introduction to CRO
61
Defining Conversion
62
Building Your Conversion Plan
      Section 19 : STEP 1: MEASURE
63
Measure
64
3 Primary Methods of Data Analysis
65
Data Tools and Tags
66
HOMEWORK: INSTALLING TOOLS
67
Important KPIs
68
Funnel Pages
69
HOMEWORK: DASHBOARD & REPORTS
70
HOMEWORK: SEGMENTS
      Section 20 : STEP 2: ANALYZE
71
Analyze
72
Funnel Touchpoints
      Section 21 : STEP 3: STRATEGIZE
73
Strategize
74
Hypothesize
75
Prioritize
76
HOMEWORK: CRO WORKLOG
      Section 22 : STEP 4: DESIGN
77
Design
78
Mobile Design
79
Buzzword Compliance
80
User Experience
81
Consumer Focus
      Section 23 : STEP 5: IMPLEMENT
82
Implement
      Section 24 : STEP 6: LEARN
83
Learn
      Section 25 : Key CRO Takeaways
84
Key CRO Takeaways
85
End of Session
      Section 26 : Search Engine Optimization (SEO)
86
Introduction to SEO
87
Defining Modern SEO
88
The 5 Primary Keys of SEO
89
Common SEO Myths and Misconceptions
90
Why is SEO Important?
91
The SEO Plan
      Section 27 : PART 1: TECHNICAL SEO
92
Technical SEO
93
Meta Tags
94
Meta Tag: Title
95
Meta Tag: Description
96
URL Construction
97
Duplicate Content
      Section 28 : PART 2: CONTENT
98
Content
99
Stage 1: Keyword Research
100
4 Steps of Keyword Research
101
HOMEWORK: KEYWORD LIST
102
Stage 2: Content Audit
103
Conducting a Content Audit
104
Stage 3: Competitor Analysis
105
Stage 4: User Experience
      Section 29 : PART 3: LINKING
106
Linking
107
Internal Linking
108
External Linking
109
Link Flywheel
110
Link Types
111
Link Building Strategies
112
HOMEWORK: SOCIAL INFLUENCERS
      Section 30 : METRICS
113
Metrics
114
Keyword Rankings
115
Backlinks & Linking Root Domains
116
Organic Traffic
117
Average Time-On-Page
118
Pages Per Session
119
Returning Users
120
Bounce Rate
121
Page Speed
122
Traffic By Device
123
Conversions
124
End of Session
      Section 31 : Content Engagement Plan
125
Introduction to Content Engagement Plan
126
Modern Marketing Funnel
127
Why Content Fails
128
What Makes Content Valuable?
129
Interactive Content
130
Personalize Content
131
Full-Funnel Content Plan
132
Defining Content Type
133
Consumer-Centric Content
      Section 32 : STAGE 1: TOFU CONTENT
134
TOFU Content
135
TOFU Spotlight: Social Media
136
TOFU Content Examples
      Section 33 : STAGE 2: MOFU CONTENT
137
MOFU Content
138
MOFU Goals and Tactics
139
MOFU Content Examples
      Section 34 : STAGE 3: BOFU CONTENT
140
BOFU Content
141
BOFU Goals and Tactics
142
BOFU Content Examples
      Section 35 : STAGE 4: RETENTION CONTENT
143
Retention Content
144
Retention Goals and Content Types
145
Retention Content Examples
      Section 36 : Measuring Success
146
Measuring Success
      Section 37 : HOMEWORK
147
HOMEWORK: CONTENT ENGAGEMENT PLAN
148
End of Session
      Section 38 : Multi-Channel Lead Acquisition
149
Introduction to Multi-Channel Lead Acquisition
      Section 39 : DATA INFORMED
150
Data Informed
151
Primary Success Metrics
152
Syncing Your Accounts
153
Tracking & UTM Codes
154
HOMEWORK: UTM CODES
155
Custom Dashboards
156
HOMEWORK: DASHBOARD & REPORTS
157
HOMEWORK: SEGMENTS
      Section 40 : ALL CHANNELS ARE PART OF THE JOURNEY
158
All Channels Are Part Of The Journey
      Section 41 : INTEGRATED MARKETING COMMUNICATIONS (IMC)
159
Integrated Marketing Communications (IMC)
160
IMC Defined
161
IMC Strategy
162
IMC Examples & Marketing Mix
      Section 42 : DEVICE AGNOSTICISM
163
Device Agnosticism
      Section 43 : BRANDED STYLE GUIDE
164
Branded Style Guide
165
Manual of Styles
166
Example Style Guides
      Section 44 : CHANNEL: EMAIL
167
Introduction to Email
168
Email Metrics
169
Email Design
170
Email Personalization
171
Lead Nurturing Campaigns
172
Different Types of Lead Nurturing Emails
173
Growing Subscribers
      Section 45 : CHANNEL: SOCIAL
174
Introduction to Social
175
LinkedIn
176
Facebook
177
Twitter
178
YouTube
179
Other Social Networks
      Section 46 : CHANNEL: SEARCH MARKETING
180
Introduction to Search Marketing
181
#1: Be Found at Every Stage
182
#2: Drive Dual Strategies
183
#3: Boost Conversions
184
#4: Dominate the SERPs
185
#5: Conversions
      Section 47 : CHANNEL: REMARKETING
186
Introduction to Remarketing
187
Why Remarketing Works
188
Different Types of Remarketing
189
End of Session

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