Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. This course teaches various marketing techniques as listed below, Behavior Based Marketing Automation Drip Marketing Automation Behavior Based Marketing automation Sending Email Campaigns based on the actions a subscribers do on a sent email campaign. Like opening the email, clicking a specific link in a email. Using Automation tools, those activities can be tracked and personalized emails can be triggered,which in turn will make the subscriber feel more close to your business. Drip Marketing Automation Drip Marketing is a communication strategy that sends per-written set of messages to customers or prospects over time. This course teaches advanced Drip email marketing automation concepts. After finishing the course, you will be able to setup and run marketing automation campaigns with perfection.