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Business Growth: Marketing Strategy, Strong Differentiation

What makes some businesses successful for the long-term, fun to manage, and full of opportunity? One powerful answer to this vital question is "strong differentiation". You want to create "uncon...

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  • English

Course Description

What makes some businesses successful for the long-term, fun to manage, and full of opportunity? One powerful answer to this vital question is "strong differentiation". You want to create "uncontested space" for your venture, wherein there is no direct competition because your products and services are distinctive, valued-by-the-market, and hard-to-copy. While this idea is almost as old...

What makes some businesses successful for the long-term, fun to manage, and full of opportunity? One powerful answer to this vital question is "strong differentiation". You want to create "uncontested space" for your venture, wherein there is no direct competition because your products and services are distinctive, valued-by-the-market, and hard-to-copy. While this idea is almost as old as business strategy itself, the central challenge has always been: "how to understand and master a simple process to find open strategic space leading to excellent growth and profitability?"

What you’ll learn
  • Strong Differentiation
  • Uncontested Market Space
  • Historical Strategy

Covering Topics

1
Section 1 : Introduction

Curriculum

      Section 1 : Introduction
1
How this course can transform your business and put you on the path to rapid gro Preview
2
The surprisingly simple way in which you can achieve strong differentiation
3
How your strengths enable a powerful foundation for your strategy
4
How to understand unmet market needs to rapidly unleash value Preview
5
How to quickly research similar products/services and processes for well-grounde
6
How to apply the up/down & in/out review to create superb value for both you and
7
How to apply creativity tools to boost value even higher Preview
8
How to integrate your best thinking to create strong, polished strategy
9
How to market test your innovation to accelerate learning for long-term success
10
FAQs – to answer your remaining questions and to inspire action
11
Summary – to deeply embed the vital learnings in your mind and your strategy

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