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Digital Marketing

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to a...

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  • English

Course Description

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing....

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

What you’ll learn
  • Flexible schedule - Most important step to land to a job is being prepared for the interview. Oytie provides the environment where one gets the platform to practice and improvise interview skills.
  • Interview Preparation - Mock Interview session practice from industry experts panel.
  • Resume Preparation - Resumes help employers make hiring decisions and help you get your first interview. That's why it matters how you structure your resume and what information you decide to include.
  • Live Project Training - Live Project training is important to learn ethics, discipline and working environment of a Company.
  • Practice Course Material - Learning materials are important because they can significantly increase student achievement by supporting student learning. For example, a worksheet may provide a student with important opportunities to practice a new skill gained in class.

Covering Topics

1
MODULE 1: BASICS of DIGITAL MARKETING
2
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
3
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
4
MODULE 4: ON-PAGE OPTIMIZATION
5
MODULE 5: OFF-PAGE OPTIMIZATION
6
MODULE 6: SEO UPDATES AND ANALYSIS
7
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
8
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
9
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
10
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
11
MODULE 11: GOOGLE WEB ANALYTICS
12
MODULE 12: WEBMASTER TOOLS
13
MODULE 13: CREATING A NEW SIMPLE WEBSITE
14
MODULE 14: INTERVIEW PREPARATION

Curriculum

      MODULE 1: BASICS of DIGITAL MARKETING

•	Introduction To Online Digital Marketing
•	Importance Of Digital Marketing
•	How did Internet Marketing work?
•	Traditional Vs. Digital Marketing
•	Types of Digital Marketing
•	Increasing Visibility
•	Visitors’ Engagement
•	Bringing Targeted Traffic
•	Lead Generation
      MODULE 2: ANALYSIS AND KEYWORD RESEARCH

•	Market Research
•	Keyword Research And Analysis
•	Types Of Keywords
•	Tools Used For Keyword Research
•	Localized Keyword Research
•	Competitor Website Keyword Analysis
•	Choosing Right Keywords To The Project
      MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

•	Introduction To Search Engine Optimization
•	How Did Search Engine work?
•	SEO Fundamentals & Concepts
•	Understanding the SERP
•	Google Processing
•	Indexing
•	Crawling
      MODULE 4: ON-PAGE OPTIMIZATION

•	Domain Selection
•	Hosting Selection
•	Meta Data Optimization
•	URL Optimization
•	Internal Linking
•	301 Redirection
•	404 Error Pages
•	Canonical Implementation
•	H1, H2, H3 Tags Optimization
•	Image Optimization
•	Landing Page Optimization
•	No-Follow And Do-Follow
•	Creating XML Sitemap
•	Robot.txt
      MODULE 5: OFF-PAGE OPTIMIZATION

•	Link Building Tips & Techniques
•	Difference Between White Hat And Black Hat SEO
•	Alexa Rank, Domain
•	Link Acquisition Techniques
•	Directory Submission
•	Social Bookmarking Submission
•	Search Engine Submission
•	Web 2.0 Submission
•	Article Submission
•	Image Submission
•	Video Submission
•	Forum Submission
•	PPT Submission
•	PDF Submission
•	Classified Submission
•	Business Listing
•	Blog Commenting
•	Citations
•	Profile link creations
•	Infographics Submission
      MODULE 6: SEO UPDATES AND ANALYSIS

•	Google Panda,
•	Penguin,
•	Humming Bird Algorithm
•	Google Penalties
•	SEO Tools For Website Analysis And Optimization
•	Competitor Website Analysis And Backlinks Building
•	Backlinks Tracking, Monitoring, And Reporting
      MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

•	Creating Local Listing In Search Engine
•	Google Places Setup (Including Images, Videos, Map Etc)
•	Search Engine Visibility Reports
•	Verification Of Listing
•	Google Reviews
      MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

•	Google Adwords
•	Introduction To Online Advertising And Adwords
•	Adwords Account And Campaign Basics
•	Adwords Targeting And Placement
•	Adwords Bidding And Budgeting
•	Adwords Tools
•	Opportunities
•	Optimizing Performance
•	Ads Type
•	Bidding Strategies
•	Search Network
•	Display Network
•	Shopping Ads
•	Video Ads
•	Universal App Ads
•	Tracking Script
•	Remarketing
•	Performance Monitoring
•	Reports
      MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

•	Social Media Optimization
•	Introduction To Social Media Networks
•	Types Of Social Media Websites
•	Social Media Optimization Concepts
•	Facebook, Google+, LinkedIn,
•	YouTube, Pinterest,
•	Hashtags
•	Image Optimization
      MODULE 10: SOCIAL MEDIA MARKETING (SMM)

•	Facebook Optimization
•	Fan Page Vs Profile Vs Group
•	Creating Facebook Page For Business
•	Increasing Fans And Doing Marketing
•	Facebook Analytics
•	Facebook Advertising And Its Types In Detail
•	Creating Advertising Campaigns,
•	Payment Modes
•	Introduction To Twitter
•	Creating Strong Profiles On Twitter
•	Followers, ReTweets, Clicks,
•	Conversions, HashTags
•	LinkedIn Optimization
•	What Is LinkedIn?
•	Individual Profile Vs. Company Profile
•	Branding On LinkedIn
•	Marketing On LinkedIn Groups
•	Google Plus
•	Tools & Techniques
•	Google + Groups
•	Google Plus For Businesses
      MODULE 11: GOOGLE WEB ANALYTICS

•	Getting Started With Google Analytics
•	Navigating Google Analytics
•	Real-Time Monitoring
•	Audience
•	Acquisition
•	Traffic Sources
•	Behavior
•	Content
•	Visitors
•	Live Data
•	Demographics

Hands-on Lab

•	Google Analytics Integrate On Website
•	Analysis And Report preparation on weekly and Monthly
•	Setup Goal And Monitoring
      MODULE 12: WEBMASTER TOOLS

•	Adding site and verification
•	Setting Geo-target location
•	Search queries analysis
•	Filtering search queries
•	External Links report
•	Crawls stats and Errors
•	Sitemaps
•	Robots.txt and Links Removal
•	HTML Suggestion
      MODULE 13: CREATING A NEW SIMPLE WEBSITE

Creating A Simple Website For Your Business
      MODULE 14: INTERVIEW PREPARATION

•	Resume Preparation
•	Interview Question Preparation

Frequently Asked Questions

Freshers, BE/Bsc Candidates, Any Graduate, Any Post-Graduate