Advanced AdWords Training - From An Industry Veteran Online Course

Advanced AdWords Training - From An Industry Veteran

All levels
English

Course Description

Boost your AdWords Campaigns and get a higher reach with our Advanced AdWords Training Course! Google is not just a great way to search for something, but it is also a brilliant marketing tool that allows you to attract relevant traffic to your websites by using smart and effective marketing techniques. This course is designed to help you do just that! If you understand the basics of AdWords and how to create simple campaigns, but want to take them to a whole new level, then this course is for you! The course explains the idea behind each technique and provides example cases. You will then learn step by step techniques inside AdWords. We also look at how to interpret results and how to apply it to your own campaigns. In this course, we look at real data and actual results.

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What you’ll learn

An Introduction to the course
Testing Different Ad Concepts
Budget Maximization and Forecasting Using Regression to maximize ROI
AdWords Paid and Organic Interaction Report
GeoLocal Campaigns – Double Campaign Structure
AdWords Campaign Experiments
Automate Budgeting for Multiple Ad Accounts
AdWords Audit

Covering Topics

Section 1 : Introduction

Section 2 : Testing Ad Concepts

Section 3 : Budget Optimisation & forecasting using Regression to Maximise ROI (or min. CPA)

Section 4 : AdWords Paid & Organic Interaction Report

Section 5 : GeoLocal Campaigns - Double Campaign Structure

Section 6 : AdWords Campaign Experiments (drafts & experiments)

Section 7 : Automate Budgeting for Multiple Ad Accounts

Section 8 : AdWords Audit

Curriculum

  Section 1 : Introduction
1
Introduction

  Section 2 : Testing Ad Concepts
2
Introduction to Ad Concepts
3
Example Ad Concepts Preview
4
Label Setup
5
Reporting on Ad Concepts

  Section 3 : Budget Optimisation & forecasting using Regression to Maximise ROI (or min. CPA)
6
Intro to Budget Optimizer & the theory behind it
7
Importing the Data from AdWords Preview
8
Understanding the Output

  Section 4 : AdWords Paid & Organic Interaction Report
9
Understanding the usefulness of this report
10
Linking AdWords with Search Console Preview
11
Excel Report Setup & Pivot
12
Identifying AdWords & SEO Search Term Opportunities
13
CTR Interaction between SEO & SEM

  Section 5 : GeoLocal Campaigns - Double Campaign Structure
14
The theory behind the double campaign
15
A practical example inside AdWords

  Section 6 : AdWords Campaign Experiments (drafts & experiments)
16
Introduction to Drafts & Experiments
17
Example experiment Ideas for use
18
Draft & Experiment Setup
19
Report Analysis & explanation of symbols

  Section 7 : Automate Budgeting for Multiple Ad Accounts
20
Introduction to the Google Spreedsheet template
21
Data Inputs
22
Reading the sheet output

  Section 8 : AdWords Audit
23
Audit Overview
24
Auditing the Account Structure
25
Campaign Settings
26
Auditing on the AdGroup Level
27
Other Things to look for in an Audit

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