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Digital Marketing Training Course

In this Digital Marketing certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessar...

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  • English

Course Description

In this Digital Marketing certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how...

In this Digital Marketing certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and navigate our world. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new, evolving environment. Behavioral foundations for understanding and navigating the new online-offline landscape.

What you’ll learn
  • Live Class Practical Oriented Training
  • Timely Doubt Resolution
  • Dedicated Student Success Mentor
  • Certification & Job Assistance
  • Free Access to Workshop & Webinar
  • No Cost EMI Option
  • Behavioral foundations for understanding and navigating the new online-offline landscape
  • New forms of interaction, including formation of networks and reputation building
  • Tools and principles of digital marketing action including online advertising on fixed and mobile devices
  • New media platforms and emergence of various marketing channels and mixed marketing models
  • SEO and on-page optimization tips, Email and mobile marketing
  • Working with Google Webmaster, Basics of social media marketing

Covering Topics

1
Lecture-1 Digital marketing
2
Lecture-2 Strategy and Planning
3
Lecture-3 Social media
4
Lecture-4 Search Engine Optimization (SEO)
5
Lecture-5 Email Marketing
6
Lecture-6 Mobile Marketing
7
Lecture-7 Social media campaigns

Curriculum

      Lecture-1 Digital marketing
Live Lecture 
·        Scope/Growth/Career in Digital Marketing

·        Online Marketing Goals,

·        Building your online Presence through social media,

·        Marketing Your online Presence Analyse and Adapt

·        How to set up a open source websites,

·        Local business listings and review sites,
      Lecture-2 Strategy and Planning
Live Lecture 
·        Google Data Studio

·        Tag Managers

·        Introduction to Location Intelligence for Product setup

·        Making Effective money through Digital marketing Analysing Opportunities in current markets,

·        Social media Promotions Idea and discussions

·        Exercise-Set up online Social Media,

·        Start your own product or service or anything that you want to explore and make them live and doing their Digital Marketing.
      Lecture-3 Social media
Live Lecture 
·        What is a marketing funnel

·        What is a sales funnel,

·        How to use them in digital marketing?

·        Create, Profiles, Pages, Groups on Social Media,

·        Mobile apps advertising system

·        The benefits of an online strategy,

·        Taking a business online,

·        Understanding customer behaviour

·        How to stand out from the competition,

·        Using goals to improve business performance
      Lecture-4 Search Engine Optimization (SEO)
Live Lecture 
·        Use of SEO and SEM (Search Engine Marketing).

·        Paid SEO or PPC(pay per Click)

·        Google Analytics,

·        You tube (SEO),

·        User Behaviour

·        Quiz, Check your Knowledge
      Lecture-5 Email Marketing
Live Lecture 
·        Developing a contact list,

·        Targeting audiences based on interests,

·        Building relationships with customers.
      Lecture-6 Mobile Marketing
Live Lecture 
·        Mobile Commerce Overview,

·        History of mobile Commerce

·        Mobile Marketing Features,

·        Mobile Marketing Tools

·        Mobile Advertising tools,

·        Mobile Analytics tools.

·        Responsive Design tools,

·        Mobile App tools

·        Mobile marketing Campaign

·        Analysis of whole module
      Lecture-7 Social media campaigns
Live Lecture 
·        Explores a range of core social media platforms,

·        Including: Facebook, linkedin, Google+ and youtube.

·        Facebook ads Campaign,

·        Google ads campaign

·        Youtube ads campaign,

·        Develop your own mindful innovation campaign

·        What is Google Analytics,

·        How to Set up Google analytics,

·        Cover account setup and profiles,

·        Tracking code insertion, and will also explore the key reports and features available within Google Analytics for: traffic sources, content, audience, technology and location.

·        Review analytics reports

·        Address key analytics measurement concepts such as bounce rate, site speed, goals, goal funnels and conversions.

Frequently Asked Questions

There are no specific prerequisites for taking up this course.

The course offers a variety of online training options, including: Live Virtual Classroom Training: Participate in real-time interactive sessions with instructors and peers. 1:1 Doubt Resolution Sessions: Get personalized assistance and clarification on course-related queries. Recorded Live Lectures*: Access recorded sessions for review or to catch up on missed classes. Flexible Schedule: Enjoy the flexibility to learn at your own pace and according to your schedule.

Live Virtual Classroom Training allows you to attend instructor-led sessions in real-time through an online platform. You can interact with the instructor, ask questions, participate in discussions, and collaborate with fellow learners, simulating the experience of a traditional classroom setting from the comfort of your own space.

If you miss a live session, you can access recorded lectures* to review the content covered during the session. This allows you to catch up on any missed material at your own pace and ensures that you don't fall behind in your learning journey.

The course offers a flexible schedule, allowing you to learn at times that suit you best. Whether you have other commitments or prefer to study during specific hours, the course structure accommodates your needs, enabling you to balance your learning with other responsibilities effectively. *Note: Availability of recorded live lectures may vary depending on the course and training provider.