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Digital Marketing Professional Program

Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the...

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  • English

Course Description

Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critica...

Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis. Digital Marketing Professional Program online training course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact. This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.

What you’ll learn
  • Live Class Practical Oriented Training
  • Timely Doubt Resolution
  • Dedicated Student Success Mentor
  • Certification & Job Assistance
  • Free Access to Workshop & Webinar
  • No Cost EMI Option
  • Behavioral foundations for understanding and navigating the new online-offline landscape
  • New forms of interaction, including formation of networks and reputation building
  • Tools and principles of digital marketing action including online advertising on fixed and mobile devices
  • New media platforms and emergence of various marketing channels and mixed marketing models
  • SEO and on-page optimization tips, Email and mobile marketing
  • Working with Google Webmaster, Basics of social media marketing
  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution an...
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.

Covering Topics

1
Lecture-1 Introduction of Digital Marketing
2
Lecture-2 Niche clarity Google Trend, SEMrush & Graphic Design using Canvas
3
Lecture-3 Facebook Marketing{Organic Marketing}
4
Lecture-4 Facebook Marketing {Paid Marketing} Basic
5
Lecture-5 Facebook Marketing {Paid Marketing} Advance
6
Lecture-6 Instagram Marketing
7
Lecture-7 LinkedIn Marketing{Organic Marketing}
8
Lecture-8 LinkedIn Marketing {Paid Marketing}
9
Lecture-9 Other Marketing
10
Lecture-10 Content Marketing & Writing
11
Lecture-11 WordPress Website Design
12
Lecture-12 WordPress Static Website Creation
13
Lecture-13 WordPress Dynamic Website Creation
14
Lecture-14 WordPress E-Commerce Website Creation
15
Lecture-15 Google My Business
16
Lecture-16 Email Marketing
17
Lecture-17 Basic SEO
18
Lecture-18 Advance SEO
19
Lecture-19 Freelancing
20
Lecture-20 Affiliate Marketing
21
Lecture-21 Quora Marketing
22
Lecture-22 Google AdSense
23
Lecture-23 Google Ads Or Adwords
24
Lecture-24 Google Ads
25
Lecture-25 Blogging
26
Lecture-26 Remarketing
27
Lecture-27 WhatsApp Marketing
28
Lecture-28 SMS Marketing
29
Lecture-29 Lead Generation
30
Lecture-30 Website Audit
31
Lecture-31 YouTube Marketing Basic
32
Lecture-32 YouTube Marketing Advance
33
Lecture-33 Google Drive
34
Lecture-34 Payment Get way
35
Lecture-35 Social Media Automation

Curriculum

      Lecture-1 Introduction of Digital Marketing
Live Lecture 
·    What is Introduction of Digital Marketing

·    Opportunities

·    Tools

·    SEO

·    Website

·    Graphic Design

·    Social media

·    Google Ads

·    Chrome Extension

·    Google AdSense

·    Google my business

·    Online Vs Offline

·    Google, Inbound Marketing Vs Outbound Marketing

·    Digital marketing Vs Traditional Marketing

·    Business Opportunities

·    Practical Exercise
      Lecture-2 Niche clarity Google Trend, SEMrush & Graphic Design using Canvas
Live Lecture 
·    Account Creation

·    Settings

·    Logo Creation

·    Post Image Creation

·    Cover image Creation and other Display Content Creation Tool

·   Practical Exercise
      Lecture-3 Facebook Marketing{Organic Marketing}
Live Lecture 
·    What is Organic Marketing?

·    Account Creation

·    Business Page Creation

·    Business page settings

·    Insights

·    Creative Post Creation

·    Facebook Groups Importance

·    Organic Reach strategies

·    Practical Exercise
      Lecture-4 Facebook Marketing {Paid Marketing} Basic
Live Lecture 
·    Introduction of Paid Marketing

·    Facebook Business Account Creation

·    Facebook Funnel Explanation

·    Business Ads Account Settings

·    Awareness Campaign Ad Creation

·    Practical Exercise
      Lecture-5 Facebook Marketing {Paid Marketing} Advance
Live Lecture 
·    Reach Campaign Ad

·    Traffic Ad

·    Engagement Ad

·    Lead Generation Ad & Conversion Ad

·    Facebook Pixel Importance

·    Pixel Activation Setup

·    Event

·    Remarketing

·    Practical Exercise
      Lecture-6 Instagram Marketing
Live Lecture 
·    Account Creation

·    Convert to Professional Account

·    Settings

·    Insights

·    Shopping Account Setup and Facebook Page

·    Instagram Link Account

·    Practical Exercise
      Lecture-7 LinkedIn Marketing{Organic Marketing}
Live Lecture 
·    Introduction of LinkedIn B2B

·    Account Creation

·    Business Page Creation

·    Page Settings

·    Profile Completion

·    Creation of Post

·    Practical Exercise
      Lecture-8 LinkedIn Marketing {Paid Marketing}
Live Lecture 
·    Ads Manager Account Creation

·    Settings

·    Creating a Campaign

·    Awareness

·    Website

·    Lead Generation

·    LinkedIn Remarketing

·    Practical Exercise
      Lecture-9 Other Marketing
Live Lecture 
·    Twitter Marketing

·    Practical Exercise
      Lecture-10 Content Marketing & Writing
Live Lecture 
·    Introduction & Benefits

·    Job Opportunities

·    Business Opportunities

·    Content Writing tools Small SEO Tool

·    Plagiarism Detector

·    Practical Exercise
      Lecture-11 WordPress Website Design
Live Lecture 
·    Introduction of Website Creation

·    Requirements

·    Domain

·    Hosting Overview

·    WordPress Software Installation

·    Practical Exercise
      Lecture-12 WordPress Static Website Creation
Live Lecture 
·    Themes

·    Plugin

·    Changing Logo

·    Images

·    Elementor

·    WP form

·    Pages

·    Creation

·    Design

·    Settings

·    Buttons

·    Live Chat

·    Header & Footer

·    Elementor Kit

·    Popup Builder & Menu Settings

·    Practical Exercise
      Lecture-13 WordPress Dynamic Website Creation
Live Lecture 
·    Ultimate Member

·    Login

·    Registration

·    Account

·    User

·    Logout

·    Dynamic Menu Setting

·    Practical Exercise
      Lecture-14 WordPress E-Commerce Website Creation
Live Lecture 
·    Installing Plugins

·    GST setting

·    Products Addition

·    Entire E- Commerce Process

·    Practical Exercise
      Lecture-15 Google My Business
Live Lecture 
·    Local SEO

·    Account Creation,

·    Google Map listing

·    Review

·    Post, Images

·    Comments

·    Profile

·    Business

·    Verification

·    Practical Exercise
      Lecture-16 Email Marketing
Live Lecture 
·    Account Creation

·    Contact Addition

·    Bulk Email

·    Creating Email Campaign

·    Landing Page creation

·    Reports

·    Practical Exercise
      Lecture-17 Basic SEO
Live Lecture 
·    SEO Introduction

·    Techniques

·    Google Algorithm

·    Keywords

·    On-page and Off-page SEO

·    Types Of SEO

·    Practical Exercise
      Lecture-18 Advance SEO
Live Lecture 
·    On-page SEO Implementation

·    Off-Page SEO Implementation

·    Domain Authority

·    Practical Exercise
      Lecture-19 Freelancing
Live Lecture 
·    Introduction

·    Freelance & Fiverr Account Creation

·    Settings

·    Bidding

·    Best strategies to get Projects

·    Practical Exercise
      Lecture-20 Affiliate Marketing
Live Lecture 
·    Introduction

·    Earning

·    Opportunities

·    Best Company

·    MLM

·    Practical Exercise
      Lecture-21 Quora Marketing
Live Lecture 
·    SEO

·    Lead generation

·    Account Creation

·    Up vote

·    Profile

·    Strategies to answer the Questions

·    Practical Exercise
      Lecture-22 Google AdSense
Live Lecture 
·    Earning through Google AdSense

·    Practical Exercise
      Lecture-23 Google Ads Or Adwords
Live Lecture 
·    Introduction of Google Ads

·    0PPC

·    CPM

·    CTR

·    CR

·    CPA

·    CPC

·    Networks

·    Campaign Structure

·    Quality Score

·    Example & Keyword Match Type

·    Practical Exercise
      Lecture-24 Google Ads
Live Lecture 
·    Campaign Creation

·    Traffic Ad

·    Video view Ad

·    Shopping Ads

·    Display Ad

·    App Ads

·    Google Analytics

·    Google Search Console

·    Practical Exercise
      Lecture-25 Blogging
Live Lecture 
·    A Blog Account setup

·    Themes

·    SEO

·    Earning

·    Settings

·    Content

·    Mobile

·    Website

·    Practical Exercise
      Lecture-26 Remarketing
Live Lecture 
·    Strategies

·    Social Media

·    Organic

·    Paid

·    Google Ads

·    Practical Exercise
      Lecture-27 WhatsApp Marketing
Live Lecture 
·    Map setup

·    Automatic MSg

·    Setup

·    Business Profile Creation

·    Image

·    Poster

·    Practical Exercise
      Lecture-28 SMS Marketing
Live Lecture 
·    Introduction

·    Bulk SMS

·    Political

·    Promotional

·    Practical Exercise
      Lecture-29 Lead Generation
Live Lecture 
·    Strategies

·    Organic

·    On website

·    App

·    Forms

·    Landing page

·    Social Media Pages

·    Practical Exercise
      Lecture-30 Website Audit
Live Lecture 
·    Mobile website Speed

·    Optimization

·    Practical Exercise
      Lecture-31 YouTube Marketing Basic
Live Lecture 
·    Account Creation

·    Account Setup

·    Video Creation Strategies

·    Practical Exercise
      Lecture-32 YouTube Marketing Advance
Live Lecture 
·    YouTube SEO Strategies

·    YouTube SEO

·    Practical Exercise
      Lecture-33 Google Drive
Live Lecture 
·    Google Doc

·    Slides

·    Sheet

·    Form

·    Proposal Creation

·    Practical Exercise
      Lecture-34 Payment Get way
Live Lecture 
·    Razor pay

·    Instamojo

·    Practical Exercise
      Lecture-35 Social Media Automation
Live Lecture 
·    Slides, Facebook Publishing Tool

·    Hoot suit

·    Post Schedule

·    Social Media Agency

·    Practical Exercise

Frequently Asked Questions

There are no specific prerequisites for taking up this course.

The course offers a variety of online training options, including: Live Virtual Classroom Training: Participate in real-time interactive sessions with instructors and peers. 1:1 Doubt Resolution Sessions: Get personalized assistance and clarification on course-related queries. Recorded Live Lectures*: Access recorded sessions for review or to catch up on missed classes. Flexible Schedule: Enjoy the flexibility to learn at your own pace and according to your schedule.

Live Virtual Classroom Training allows you to attend instructor-led sessions in real-time through an online platform. You can interact with the instructor, ask questions, participate in discussions, and collaborate with fellow learners, simulating the experience of a traditional classroom setting from the comfort of your own space.

If you miss a live session, you can access recorded lectures* to review the content covered during the session. This allows you to catch up on any missed material at your own pace and ensures that you don't fall behind in your learning journey.

The course offers a flexible schedule, allowing you to learn at times that suit you best. Whether you have other commitments or prefer to study during specific hours, the course structure accommodates your needs, enabling you to balance your learning with other responsibilities effectively. *Note: Availability of recorded live lectures may vary depending on the course and training provider.