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Advance Digital Marketing

Digital marketing encompasses various online strategies to promote products or services. Key components include: 1. **Search Engine Optimization (SEO):** Optimizing web content to rank higher in se...

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Advance Digital Marketing

Course Description

Digital marketing encompasses various online strategies to promote products or services. Key components include: 1. **Search Engine Optimization (SEO):** Optimizing web content to rank higher in search engine results, increasing visibility. 2. **Content Marketing:** Creating and distributing valuable, relevant content to attract and engage a target audience. 3. **Social Media Marketing (S...

Digital marketing encompasses various online strategies to promote products or services. Key components include:

1. **Search Engine Optimization (SEO):** Optimizing web content to rank higher in search engine results, increasing visibility.

2. **Content Marketing:** Creating and distributing valuable, relevant content to attract and engage a target audience.

3. **Social Media Marketing (SMM):** Leveraging social platforms to build brand awareness, connect with audiences, and drive traffic.

4. **Email Marketing:** Using email campaigns for direct communication, customer engagement, and promotions.

5. **Pay-Per-Click (PPC) Advertising:** Paid advertising on search engines or social media platforms to drive targeted traffic.

6. **Affiliate Marketing:** Partnering with affiliates who promote products/services in exchange for a commission.

7. **Influencer Marketing:** Collaborating with influencers to leverage their reach and credibility to promote products.

8. **Online Public Relations (PR):** Managing online reputation and building relationships with digital media.

9. **Analytics and Data Analysis:** Monitoring and analyzing data to measure campaign effectiveness and make informed decisions.

10. **Mobile Marketing:** Targeting users on mobile devices through apps, SMS, or mobile-optimized websites.

11. **Video Marketing:** Creating and sharing videos to convey messages, demonstrate products, or entertain.

12. **Web Design and User Experience (UX):** Ensuring websites are user-friendly and visually appealing for better engagement.

13. **E-commerce Marketing:** Strategies specific to promoting products in online marketplaces.

14. **Customer Relationship Management (CRM):** Using technology to manage and analyze customer interactions throughout the lifecycle.

15. **Chatbots and AI:** Implementing automated tools for customer interaction, support, and data collection.

16. **Digital Advertising:** Displaying ads on various platforms, including banners, pop-ups, and native ads.

17. **Remarketing/Retargeting:** Targeting ads to users who have previously interacted with a website or app.

18. **Marketing Automation:** Using software to automate repetitive tasks, such as email campaigns or social media posts.

An effective digital marketing strategy often involves a combination of these components tailored to the specific goals and target audience of a business. Regular analysis and adaptation are crucial in the dynamic digital landscape.

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What you’ll learn
  • GRAPHICS DESIGNING
  • WEBSITE DEVLOPMENT
  • PAID ADS
  • SEO
  • SOCIAL MEDIA MANAGMENT
  • AI

Covering Topics | Program Insights

1
CANVA
2
WORDPRESS

Curriculum

      **Digital Marketing Curriculum: Building a Comprehensive Skillset**

In today's dynamic business landscape, a strong digital marketing skill set is crucial for professionals seeking to thrive in the online realm. This comprehensive curriculum covers key areas, ensuring learners acquire a well-rounded expertise in digital marketing.

**1. Introduction to Digital Marketing (Week 1-2)**
   - Understanding the Digital Landscape
   - Evolution of Digital Marketing
   - Importance of Digital Marketing in Business

**2. Website Designing (Week 3-6)**
   - Basics of HTML, CSS, and JavaScript
   - Responsive Design Principles
   - User Experience (UX) and User Interface (UI) Design
   - Introduction to Content Management Systems (CMS)
   - Practical Website Development Projects

**3. Graphics Designing (Week 7-10)**
   - Fundamentals of Graphic Design
   - Tools: Adobe Photoshop, Illustrator, Canva
   - Creating Engaging Visual Content
   - Branding and Visual Identity
   - Designing Graphics for Social Media

**4. Search Engine Optimization (SEO) (Week 11-14)**
   - On-Page and Off-Page SEO
   - Keyword Research and Analysis
   - SEO-friendly Content Creation
   - Link Building Strategies
   - SEO Analytics and Reporting

**5. Paid Advertising (Week 15-18)**
   - Introduction to Paid Ads (PPC)
   - Platforms: Google Ads, Facebook Ads, LinkedIn Ads
   - Ad Copywriting and Design
   - Budgeting and Bidding Strategies
   - A/B Testing and Optimization

**6. Social Media Management (Week 19-22)**
   - Social Media Platforms Overview
   - Content Planning and Scheduling
   - Community Engagement Strategies
   - Analytics and Performance Tracking
   - Social Media Advertising

**7. Email Marketing (Week 23-26)**
   - Building Email Lists
   - Creating Effective Email Campaigns
   - Automation and Drip Campaigns
   - A/B Testing for Email Success
   - Analytics and Metrics

**8. Lead Generation (Week 27-30)**
   - Identifying Target Audiences
   - Creating Lead Magnets
   - Landing Page Optimization
   - Conversion Rate Optimization
   - Tools and Technologies for Lead Generation

**9. Artificial Intelligence in Marketing (Week 31-34)**
   - Overview of AI in Marketing
   - AI-powered Analytics and Insights
   - Personalization and Targeting with AI
   - Chatbots and Virtual Assistants
   - Case Studies on AI Implementation

**10. Analytics and Reporting (Week 35-38)**
    - Introduction to Analytics Tools (Google Analytics, etc.)
    - Data Analysis and Interpretation
    - Creating Performance Reports
    - ROI Measurement and Analysis
    - Continuous Improvement Strategies

**11. Final Project and Certification (Week 39-40)**
    - Integrated Digital Marketing Campaign
    - Presentation and Review
    - Certification of Completion

This comprehensive digital marketing curriculum equips learners with practical skills and theoretical knowledge needed to excel in the ever-evolving digital landscape. The integration of graphics designing, paid advertising, leads generation, website designing, AI, social media management, and analytics ensures graduates are well-prepared for diverse roles within the digital marketing domain.

Frequently Asked Questions

The course covers the basics of Canva, including navigating the interface, working with text, images, and design elements. You will also learn design principles, template customization, and advanced features like collaboration and animation

No, one of the main advantages of WordPress is its user-friendly interface, which doesn't require coding skills. This course is designed for beginners, and you'll learn how to create websites using WordPress without needing to write code.

Digital marketing is the use of online channels to promote products or services. It's crucial as it allows businesses to reach a wider audience, engage with customers in real-time, and measure the effectiveness of campaigns.

Lead generation in digital marketing involves strategies like SEO, content marketing, and social media campaigns to attract potential customers. Techniques include creating compelling content, optimizing landing pages, and utilizing lead magnets.