Meta - Certified Digital Marketing Associate Program Online Course

Meta - Certified Digital Marketing Associate Program

All levels
English

Course Description

The Meta Certified Digital Marketing Associate program offers essential skills to create and manage campaigns on Meta platforms like Facebook and Instagram. It covers audience targeting, ad optimization, and performance analysis, providing hands-on experience with Meta’s tools. Designed for beginners and marketing enthusiasts, this program helps you build a strong foundation in digital marketing. Earn a globally recognized certification and boost your career in the digital space. TheLearnAge with its collaboration with Meta offers this Meta Certified Digital Marketing Associate program that empowers you with the technical prowess demanded by this dynamic field. You will become a master in the ever growing industry Digital Marketing. This Meta Certified Digital Marketing Associate program covers self-paced elearning materials including course content, Lab/Assignment, hands on experience and Certification of Meta after completing the exam by Meta. -- Eligibility Criteria -- - Familiarity with Meta platforms (recommended). - Basic understanding of digital marketing concepts. - Strong interest in digital technology. - Degree or diploma in engineering. - Bachelor’s or master’s degree in Computer Science or related field.

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What you’ll learn

1. Understanding the Value of Meta Technologies Recognize the various Meta platforms such as Facebook, Instagram, and WhatsApp. Articulate how these technologies deliver value to businesses and support their growth.
2. Establishing Business Presence Learn the steps to build a strong presence on Facebook, Instagram, and Whats App. Discover tools to engage with audiences and customize settings in Meta ds Manager. Master creative best practices optimized for mobile audiences.
3. Mastering Advertising Fundamentals Understand the advantages of advertising on Meta platforms and how to align campaigns with business objectives. Learn about Meta Pixel, Conversions PI, ad placements, pricing models, and privacy protections.
4. Creating and Managing Ads Differentiate between boosting posts, promoting Instagram posts, and creating ads in ds Manager. Explore campaign settings, ad targeting options, budget management, and ad formats to align with business goals. Learn how budgets influence campaign results and how to schedule ads effectively.
5. Reporting and Measuring Success Gain insights into campaign performance using Meta ds Reporting. Develop the ability to measure and analyze success to optimize future campaigns.

Covering Topics

Learning Mode : Online Self-Paced (Learn Anywhere & Anytime).

Program Duration : 2 Months.

Learning Hours : 14+ (Includes E-Courseware, Videos, Hands-on-Labs, Assignments, Quiz etc by Meta).

Support : Weekly Doubt Clearance Session.

Certification : Official Meta certifications that directly engage with your LinkedIn Profile.

Curriculum

  1. The value of Meta technologies

1.1 Identify Meta technologies.
1.2 Communicate the value proposition of Meta technologies for businesses.

  2. Establish a business presence

2.1 Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp and the tools needed to engage with audiences.
2.2 Explain the process to customize settings within Meta Ads Manager.
2.3 Apply creative best practices optimized for mobile experiences.

  3. Advertising fundamentals

3.1 Recognize the value of advertising on Meta technologies.
3.2 Recognize the importance of matching business goals to ad campaign objectives.
3.3 Communicate the value of the Meta Pixel and the Conversions API.
3.4 Describe how people are charged for ads and where the ads are shown.
3.5 Identify data privacy protections and common ad policies.

  4. Create and manage ads

4.1 Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager.
4.2 Identify settings available at the campaign, ad set and ad level.
4.3 Determine the ad campaign objective to achieve business goals.
4.4 Identify ad targeting capabilities.
4.5 Determine the appropriate ad formats for a given scenario.
4.6 Identify budget and ad scheduling options.
4.7 Identify the relationship between budget and estimated results.

  5. Reporting

5.1 Identify campaign results through Meta Ads Reporting.
5.2 Measure the success of a campaign.

Frequently Asked Questions

The Meta Certified Digital Marketing Associate certification validates your fundamental knowledge of digital marketing and the effective use of Meta’s advertising tools and platforms. It demonstrates your ability to create, manage, and optimize digital marketing campaigns using Meta’s suite of tools.

The certification is ideal for: – Digital Marketers: Professionals who want to enhance their skills in using Meta’s advertising platforms. – Marketing Professionals: Individuals seeking to demonstrate their proficiency in digital marketing strategies. – Business Owners: Those looking to leverage Meta’s tools to grow their business. – Aspiring Marketers: Beginners aiming to start a career in digital marketing with a focus on Meta’s platforms.

The exam typically includes: – Multiple-choice Questions: Choose the correct answer from several options. – Scenario-based Questions: Apply your knowledge to real-world marketing scenarios. – Interactive Questions: Engage with interactive content to test your practical skills.

The exam typically costs around INR 4500.

Leverage your certification by: – Showcasing Expertise: Highlight your proficiency with Meta’s advertising tools and strategies on your resume and LinkedIn profile. – Seeking New Roles: Look for roles that require or value expertise in digital marketing and Meta’s platforms. – Advancing Skills: Consider pursuing advanced certifications or training in digital marketing to further enhance your skills.

Career benefits include: – Enhanced Skills: Demonstrate your expertise in Meta’s advertising tools and strategies. – Increased Opportunities: Access roles and projects that require digital marketing skills. – Professional Recognition: Gain recognition and credibility in the digital marketing field.