The Google Analytics Bootcamp Online Course

The Google Analytics Bootcamp

Data is essential for digital marketing optimization. No matter what your role, having a knack for using data to make decisions is a valuable and sought-after skill. The problem is... not enough p...

All levels
English

Course Description

Data is essential for digital marketing optimization. No matter what your role, having a knack for using data to make decisions is a valuable and sought-after skill. The problem is... not enough people have it! The goal of this bootcamp is to cover all practical knowledge, tips, tricks and best practices for Google Analytics and Google Tag Manager that will help you and your team make bette...

See more less

What you’ll learn

How to properly setup and implement Google Analytics
How to perform a Google Analytics Audit (my template is included!)
My secrets for extracting actionable insights from reports
How to setup event tracking on buttons, scroll rate, video plays and form submits using Google Tag Manager
Skills and analytics philosophies to help get that well deserved pay bump, promotion or career transition.

Covering Topics

Section 1 : Introduction

Section 2 : Best Practices for Setting Up Google Analytics

Section 3 : Best Practices for Using Reports

Section 4 : Best Practices: Analyzing Data to Gain Insights

Section 5 : Google Tag Manager - Best Practices

Curriculum

  Section 1 : Introduction
1
Introduction Preview
2
The Analytics Mindset
3
Tool Overview

  Section 2 : Best Practices for Setting Up Google Analytics
4
Install Google Analytics via GTM
5
Settings and Configurations Preview
6
Performing a GA Audit
7
Using Profile Filters
8
Using Annotations
9
eCommerce Settings
10
Google Analytics Setup Summary

  Section 3 : Best Practices for Using Reports
11
Reports Overview
12
Using Default Reports Preview
13
Using Shortcuts
14
Using Custom Reports
15
Using Real-Time Reports
16
Using Dashboards
17
Reports Summary

  Section 4 : Best Practices: Analyzing Data to Gain Insights
18
Using Segments
19
Creating Segments
20
Gaining Insights from Traffic Reports
21
Traffic Report Tricks + Challenge
22
Gaining Insights from Audience Reports
23
Audience Report Tricks + Challenge
24
Gaining Insights from Page Reports Preview
25
Analyzing Events Reports for Insights
26
Site Search and Speed
27
Behavior Reports Recap + Challenge
28
Google Analytics Recap + Challenge

  Section 5 : Google Tag Manager - Best Practices
29
Intro to Google Tag Manager
30
Setup & Configuration
31
Google Analytics Pageview Tracking Tag
32
Introduction to Event Tracking
33
Creating Event Tracking Tags
34
Tracking Button Clicks
35
Tracking External Link Clicks
36
Tracking PDF Downloads
37
Tracking Form Submissions
38
Tracking Scroll Rates
39
Tracking Embedded YouTube Videos
40
Writing Proper Analytics Documentation
41
Creating Tags for 3rd Party Tracking Pixels

Frequently Asked Questions

It is an online tutorial that covers a specific part of a topic in several sections. An Expert teaches the students with theoretical knowledge as well as with practical examples which makes it easy for students to understand.

A Course helps the user understand a specific part of a concept. While a path and E-Degrees are broader aspects and help the user understand more than just a small area of the concept.

A Course will help you understand any particular topic. For instance, if you are a beginner and want to learn about the basics of any topic in a fluent manner within a short period of time, a Course would be best for you to choose.

We have an inbuilt question-answer system to help you with your queries. Our support staff will be answering all your questions regarding the content of the Course.