This course covers the topics of Marketing Planning and Content Strategy. These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline. There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will help you understand Content Marketing with less work. Learn how to leverage your time and discover the best traffic methods to drive visitors to your website. This course further covers the topic of content strategy which plans the creation, publication, and how to make usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time. Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content marketing and deliver the best strategy to have success from Day 1.