Complete 2020 Marketing MASTERCLASS for Startups and Leaders

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!! Leaders and Startups love this Course: ????? "Way above my expectations! Brian is REALLY knowledgeable about the whole area of...

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Course Description

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!! Leaders and Startups love this Course: ????? "Way above my expectations! Brian is REALLY knowledgeable about the whole area of marketing and the current state of the digital marketing industry, this is a guy who has ACTUALLY worked in the industry and is not just selling a course based on something he read in a book! This wil...

JUST UPDATED FOR 2019 WITH THE LATEST TRENDS IN MODERN MARKETING!! Leaders and Startups love this Course: ????? "Way above my expectations! Brian is REALLY knowledgeable about the whole area of marketing and the current state of the digital marketing industry, this is a guy who has ACTUALLY worked in the industry and is not just selling a course based on something he read in a book! This will really help anyone to become a true marketing leader!" - Erick Cardoso ????? "This is the best marketing masterclass so far. I've taken dozens of online courses in various e-learning websites. No matter you are a beginner or a marketing pro, this course will both give you a ready-to-go checklist for creating your own marketing strategy, and freshen up your marketing skills." - Nano Mardoyan ????? "The best of the best .... I think his Point of view will last for the next 50 years about the content. Professional and to the point. I`m really glad I know such a great brain of marketing. Note: I've taken more than 50x about marketing and content and you are one of the first ...You know what is my pain point and you deliver it." - Asem Al Sardy Knowing WHY and WHEN to perform certain marketing tasks is the million dollar question for most businesses. Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your ow

What you’ll learn
  • You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).
  • You can ask me questions and see me respond to every single one of them thoughtfully!
  • What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

Covering Topics

1
Section 1 : Introduction

2
Section 2 : Build Your Model

3
Section 3 : Step 1: Know Your Numbers

4
Section 4 : Step 2: Measuring

5
Section 5 : Step 3: Conversion Rates

6
Section 6 : Step 4: Building Your Model

7
Section 7 : Step 5: Building Your Scenarios

8
Section 8 : Next Steps

9
Section 9 : The Belief Framework

10
Section 10 : Rules of Belief

11
Section 11 : The Belief Framework

12
Section 12 : Principle 1: Act Like a Mentor

13
Section 13 : Principle 2: Your Customer is Human

14
Section 14 : Principle 3: Identify and Establish the Need

15
Section 15 : Principle 4: You Have the Solution

16
Section 16 : Principle 5: People Respond to Direction

17
Section 17 : Important Tensions

18
Section 18 : Conversion Rate Optimization (CRO)

19
Section 19 : STEP 1: MEASURE

20
Section 20 : STEP 2: ANALYZE

21
Section 21 : STEP 3: STRATEGIZE

22
Section 22 : STEP 4: DESIGN

23
Section 23 : STEP 5: IMPLEMENT

24
Section 24 : STEP 6: LEARN

25
Section 25 : Key CRO Takeaways

26
Section 26 : Search Engine Optimization (SEO)

27
Section 27 : PART 1: TECHNICAL SEO

28
Section 28 : PART 2: CONTENT

29
Section 29 : PART 3: LINKING

30
Section 30 : METRICS

31
Section 31 : Content Engagement Plan

32
Section 32 : STAGE 1: TOFU CONTENT

33
Section 33 : STAGE 2: MOFU CONTENT

34
Section 34 : STAGE 3: BOFU CONTENT

35
Section 35 : STAGE 4: RETENTION CONTENT

36
Section 36 : Measuring Success

37
Section 37 : HOMEWORK

38
Section 38 : Multi-Channel Lead Acquisition

39
Section 39 : DATA INFORMED

40
Section 40 : ALL CHANNELS ARE PART OF THE JOURNEY

41
Section 41 : INTEGRATED MARKETING COMMUNICATIONS (IMC)

42
Section 42 : DEVICE AGNOSTICISM

43
Section 43 : BRANDED STYLE GUIDE

44
Section 44 : CHANNEL: EMAIL

45
Section 45 : CHANNEL: SOCIAL

46
Section 46 : CHANNEL: SEARCH MARKETING

47
Section 47 : CHANNEL: REMARKETING

Curriculum

      Section 1 : Introduction
    1
    Introduction Preview
    2
    Welcome to Session 1 Preview
    3
    Homework Links
      Section 2 : Build Your Model
    4
    Introduction to Building Your Model Preview
    5
    Role of Marketing
    6
    Importance of Marketing
    7
    Introduction to Building Your Model
      Section 3 : Step 1: Know Your Numbers
    8
    Step 1: Know Your Numbers
    9
    HOMEWORK: KNOW YOUR NUMBERS
      Section 4 : Step 2: Measuring
    10
    Step 2: Measuring
    11
    Experience Mapping
    12
    The Buying Process
    13
    HOMEWORK: BUYER JOURNEY QUESTIONS
      Section 5 : Step 3: Conversion Rates
    14
    Step 3: Conversion Rates
    15
    Industry Averages
      Section 6 : Step 4: Building Your Model
    16
    Step 4: Building Your Model
    17
    Knowing the Value of a Lead
    18
    HOMEWORK: BUILD YOUR MODEL
      Section 7 : Step 5: Building Your Scenarios
    19
    Step 5: Building Your Scenarios
    20
    HOMEWORK: BUILD YOUR FUNNEL
    21
    Practical Campaign Models
      Section 8 : Next Steps
    22
    Next Steps
    23
    End of Session
      Section 9 : The Belief Framework
    24
    Introduction to the Belief Framework
      Section 10 : Rules of Belief
    25
    Rule 1: Everybody has Beliefs
    26
    Rule 2: Belief is a Strong Motivator
    27
    Rule 3: Belief Preceeds Behavior
    28
    Rule 4: All Beliefs can be Developed
    29
    Rule 5: Beliefs can be Measured
      Section 11 : The Belief Framework
    30
    THE 5 BELIEF FRAMEWORK PRINCIPLES
      Section 12 : Principle 1: Act Like a Mentor
    31
    Principle 1: Act Like a Mentor
    32
    Definition of Mentorship
    33
    A Mentor is Other-Centered
    34
    A Mentor is Authentic
    35
    A Mentor is Empathetic
    36
    A Mentor is an Authority
    37
    A Mentor is Committed
      Section 13 : Principle 2: Your Customer is Human
    38
    Principle 2: Your Customer is Human
    39
    Introduction to Personas
    40
    HOMEWORK: DEFINING YOUR TARGET MARKET
    41
    Elements of a Good Persona
    42
    HOMEWORK: PERSONAS
      Section 14 : Principle 3: Identify and Establish the Need
    43
    Principle 3: Identify and Establish the Need
    44
    Defining Consumer Needs
    45
    Create or Satisfy Needs?
    46
    HOMEWORK: IDENTIFY AND ESTABLISH THE NEED
      Section 15 : Principle 4: You Have the Solution
    47
    Principle 4: You Have the Solution
    48
    Journey Specific Solutions
    49
    HOMEWORK: ESTABLISHING THE SOLUTION
    50
    Content Types per Stage
    51
    HOMEWORK: DEFINING THE BUYING PROCESS
      Section 16 : Principle 5: People Respond to Direction
    52
    Principle 5: People Respond to Direction
    53
    Ad & Brand Exposure
    54
    Two Types of Actions
    55
    Creating the Belief Framework
    56
    HOMEWORK: THE BELIEF FRAMEWORK
      Section 17 : Important Tensions
    57
    Values-Based vs Fear-Based Marketing
    58
    Features vs Benefits
    59
    End of Session
      Section 18 : Conversion Rate Optimization (CRO)
    60
    Introduction to CRO
    61
    Defining Conversion
    62
    Building Your Conversion Plan
      Section 19 : STEP 1: MEASURE
    63
    Measure
    64
    3 Primary Methods of Data Analysis
    65
    Data Tools and Tags
    66
    HOMEWORK: INSTALLING TOOLS
    67
    Important KPIs
    68
    Funnel Pages
    69
    HOMEWORK: DASHBOARD & REPORTS
    70
    HOMEWORK: SEGMENTS
      Section 20 : STEP 2: ANALYZE
    71
    Analyze
    72
    Funnel Touchpoints
      Section 21 : STEP 3: STRATEGIZE
    73
    Strategize
    74
    Hypothesize
    75
    Prioritize
    76
    HOMEWORK: CRO WORKLOG
      Section 22 : STEP 4: DESIGN
    77
    Design
    78
    Mobile Design
    79
    Buzzword Compliance
    80
    User Experience
    81
    Consumer Focus
      Section 23 : STEP 5: IMPLEMENT
    82
    Implement
      Section 24 : STEP 6: LEARN
    83
    Learn
      Section 25 : Key CRO Takeaways
    84
    Key CRO Takeaways
    85
    End of Session
      Section 26 : Search Engine Optimization (SEO)
    86
    Introduction to SEO
    87
    Defining Modern SEO
    88
    The 5 Primary Keys of SEO
    89
    Common SEO Myths and Misconceptions
    90
    Why is SEO Important?
    91
    The SEO Plan
      Section 27 : PART 1: TECHNICAL SEO
    92
    Technical SEO
    93
    Meta Tags
    94
    Meta Tag: Title
    95
    Meta Tag: Description
    96
    URL Construction
    97
    Duplicate Content
      Section 28 : PART 2: CONTENT
    98
    Content
    99
    Stage 1: Keyword Research
    100
    4 Steps of Keyword Research
    101
    HOMEWORK: KEYWORD LIST
    102
    Stage 2: Content Audit
    103
    Conducting a Content Audit
    104
    Stage 3: Competitor Analysis
    105
    Stage 4: User Experience
      Section 29 : PART 3: LINKING
    106
    Linking
    107
    Internal Linking
    108
    External Linking
    109
    Link Flywheel
    110
    Link Types
    111
    Link Building Strategies
    112
    HOMEWORK: SOCIAL INFLUENCERS
      Section 30 : METRICS
    113
    Metrics
    114
    Keyword Rankings
    115
    Backlinks & Linking Root Domains
    116
    Organic Traffic
    117
    Average Time-On-Page
    118
    Pages Per Session
    119
    Returning Users
    120
    Bounce Rate
    121
    Page Speed
    122
    Traffic By Device
    123
    Conversions
    124
    End of Session
      Section 31 : Content Engagement Plan
    125
    Introduction to Content Engagement Plan
    126
    Modern Marketing Funnel
    127
    Why Content Fails
    128
    What Makes Content Valuable?
    129
    Interactive Content
    130
    Personalize Content
    131
    Full-Funnel Content Plan
    132
    Defining Content Type
    133
    Consumer-Centric Content
      Section 32 : STAGE 1: TOFU CONTENT
    134
    TOFU Content
    135
    TOFU Spotlight: Social Media
    136
    TOFU Content Examples
      Section 33 : STAGE 2: MOFU CONTENT
    137
    MOFU Content
    138
    MOFU Goals and Tactics
    139
    MOFU Content Examples
      Section 34 : STAGE 3: BOFU CONTENT
    140
    BOFU Content
    141
    BOFU Goals and Tactics
    142
    BOFU Content Examples
      Section 35 : STAGE 4: RETENTION CONTENT
    143
    Retention Content
    144
    Retention Goals and Content Types
    145
    Retention Content Examples
      Section 36 : Measuring Success
    146
    Measuring Success
      Section 37 : HOMEWORK
    147
    HOMEWORK: CONTENT ENGAGEMENT PLAN
    148
    End of Session
      Section 38 : Multi-Channel Lead Acquisition
    149
    Introduction to Multi-Channel Lead Acquisition
      Section 39 : DATA INFORMED
    150
    Data Informed
    151
    Primary Success Metrics
    152
    Syncing Your Accounts
    153
    Tracking & UTM Codes
    154
    HOMEWORK: UTM CODES
    155
    Custom Dashboards
    156
    HOMEWORK: DASHBOARD & REPORTS
    157
    HOMEWORK: SEGMENTS
      Section 40 : ALL CHANNELS ARE PART OF THE JOURNEY
    158
    All Channels Are Part Of The Journey
      Section 41 : INTEGRATED MARKETING COMMUNICATIONS (IMC)
    159
    Integrated Marketing Communications (IMC)
    160
    IMC Defined
    161
    IMC Strategy
    162
    IMC Examples & Marketing Mix
      Section 42 : DEVICE AGNOSTICISM
    163
    Device Agnosticism
      Section 43 : BRANDED STYLE GUIDE
    164
    Branded Style Guide
    165
    Manual of Styles
    166
    Example Style Guides
      Section 44 : CHANNEL: EMAIL
    167
    Introduction to Email
    168
    Email Metrics
    169
    Email Design
    170
    Email Personalization
    171
    Lead Nurturing Campaigns
    172
    Different Types of Lead Nurturing Emails
    173
    Growing Subscribers
      Section 45 : CHANNEL: SOCIAL
    174
    Introduction to Social
    175
    LinkedIn
    176
    Facebook
    177
    Twitter
    178
    YouTube
    179
    Other Social Networks
      Section 46 : CHANNEL: SEARCH MARKETING
    180
    Introduction to Search Marketing
    181
    #1: Be Found at Every Stage
    182
    #2: Drive Dual Strategies
    183
    #3: Boost Conversions
    184
    #4: Dominate the SERPs
    185
    #5: Conversions
      Section 47 : CHANNEL: REMARKETING
    186
    Introduction to Remarketing
    187
    Why Remarketing Works
    188
    Different Types of Remarketing
    189
    End of Session

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