How To Do Keyword Research For SEO & Ranking On Google Online Course

How To Do Keyword Research For SEO & Ranking On Google

All levels
English

Course Description

Are you looking for more information on how to do keyword research for SEO and ranking your content on Google? In this course we explain why keyword research is a critical first step in achieving results with your content. Have you have ever produced a blog article and wondered why you were not getting any website traffic? The simple answer is that your article may not contain keywords people are searching for! In this course we take you step by step through every step needed to do the proper research needed to find keywords people are actually looking for on Google.

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What you’ll learn

Why keyword research is the first thing you should do before producing any content on a website
How to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.
Doing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.
Understanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.
How to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.
Determining commercial intent with your keywords - Learning if your content will encourage others to buy products from you.
Advanced competition analysis - Determine if a keyword is worth trying to rank and if its even possible for you based on the existing competition.

Covering Topics

Section 1 : Introduction To The Course

Section 2 : Keyword Research Tools

Section 3 : Comparing Keyword Tools

Section 4 : Using Long Tail Keywords

Section 5 : Other Sites To Use For Long Tail Research

Section 6 : Determining Commercial Intent

Section 7 : Competition Analysis

Section 8 : Case Study - A Perfect Long Tail Keyword Generating Revenue

Section 9 : Conclusion To The Course

Curriculum

  Section 1 : Introduction To The Course
1
What To Expect In This Course Preview
2
Why Is Keyword Research Important?
3
Introduction - Doug Cunnington

  Section 2 : Keyword Research Tools
4
Introduction To The Google Adwords Keyword Planner Preview
5
Searching For New Keyword And Ad Group Ideas
6
Getting Search Volume For a List Of Keywords
7
Multiplying Keyword Lists To Get New Keyword Ideas

  Section 3 : Comparing Keyword Tools
8
Introduction To Long Tail Pro Preview
9
Using Long Tail Pro
10
LongTailPro Vs. Google keyword Planner

  Section 4 : Using Long Tail Keywords
11
What Are Long Tail Keywords?
12
Using The Google Results Page Preview
13
Using Google Webmaster Tools For Existing Keywords You Can Optimize
14
Using Google Trends
15
Using Google Correlate

  Section 5 : Other Sites To Use For Long Tail Research
16
Soovle
17
UberSuggest
18
Keyword Tool
19
Quora
20
Keyword Xtreme

  Section 6 : Determining Commercial Intent
21
Is The Searcher Going To Buy Something?
22
Understanding The 4 Types Of Keywords
23
Looking At The Adwords Suggested Bid

  Section 7 : Competition Analysis
24
What About Competition
25
The Moz Toolbar
26
Majestic Backlink Analyzer
27
SEMRush
28
AHREFS Site Explorer
29
Examples of Good Low Competition Sites

  Section 8 : Case Study - A Perfect Long Tail Keyword Generating Revenue
30
A Perfect Example Of a Long Tail Keyword Article Generating Traffic

  Section 9 : Conclusion To The Course
31
Concluding The Course

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