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Modern PR - How To Get Press Coverage For Your Business

It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense...

  • All levels
  • English

Course Description

It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime! But how do you get a reporter to write ab...

It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime! But how do you get a reporter to write about you? I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.

What you’ll learn
  • How to build and leverage relationships with reporters
  • How to find the right journalists to contact (the ones most likely to write about you)
  • How to build a compelling narrative around your brand
  • How to create a press kit
  • How to write a pitch that journalists respond to
  • How to handle negative publicity
  • A secret weapon to help you get press coverage in record time

Covering Topics

1
Section 1 : Introduction
2
Section 2 : Things To Consider Before You Begin
3
Section 3 : Building And Leveraging Relationships
4
Section 4 : Cold Outreach
5
Section 5 : After The Pitch
6
Section 6 : Making Reporters Come To You
7
Section 7 : Wrapping Up

Curriculum

      Section 1 : Introduction
1
Welcome!
      Section 2 : Things To Consider Before You Begin
2
A Couple Of Caveats
3
Before Starting A PR Initiative, Consider These Questions
      Section 3 : Building And Leveraging Relationships
4
The First Secret Of Successful PR
5
What Journalists Want
6
What To Do If You Have No Pre-Existing Relationships
      Section 4 : Cold Outreach
7
Cold Outreach
8
Which Journalists Should You Reach Out To?
9
Getting To Know The Reporters
10
Telling A Compelling Story
11
Making Your Story Newsworthy
12
Creating A Press Kit
13
The Pitch Preview
14
How To Craft Perfect Subject Lines
15
A Secret Weapon To Help You Follow Up Like A Pro
16
What Not To Do
17
Cold Outreach Wrapup (With Examples)
      Section 5 : After The Pitch
18
After The Pitch
19
How To Handle Negative Publicity
      Section 6 : Making Reporters Come To You
20
How To Make Reporters Come To You Preview
21
What Makes Reporters Cover Some Companies Over Others
22
How To Make Yourself Accessible To Reporters
23
How To Be Newsworthy
24
Making Reporters Notice You
      Section 7 : Wrapping Up
25
A Secret Weapon To Help You Get Press Coverage In Record Time
26
Wrapup

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