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WordPress SEO - Optimize Your Site For Search Engines

This course is an all-inclusive beginner's guide to WordPress SEO (search engine optimization). Over the last few years, WordPress sites of mine have been able to achieve high search rankings for a...

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  • English

Course Description

This course is an all-inclusive beginner's guide to WordPress SEO (search engine optimization). Over the last few years, WordPress sites of mine have been able to achieve high search rankings for a wide variety of keywords, resulting in millions of page views of free, organic traffic. Through massive amounts of research as well as a good deal of trial and error, I've developed a deep underst...

This course is an all-inclusive beginner's guide to WordPress SEO (search engine optimization). Over the last few years, WordPress sites of mine have been able to achieve high search rankings for a wide variety of keywords, resulting in millions of page views of free, organic traffic. Through massive amounts of research as well as a good deal of trial and error, I've developed a deep understanding of the inner workings of WordPress, the various ranking signals that Google and other search engines use to deliver results, and the relationship between the two.

What you’ll learn
  • How search engines work, what they're actually looking for, and how you can leverage that to your advantage
  • How to configure your WordPress settings to ensure your site is accessible to search engines
  • How to optimize your site's underlying code and metadata to help search engines understand exactly what you have to offer (don't worry, we use plugins for this—no web development experience necessary!)
  • How to choose the right WordPress theme and how factors like responsive design, breadcrumbs, external links, and duplicate content can impact your SEO
  • How to improve the speed and performance of your site (Google uses speed as a ranking signal)
  • How to choose the right keywords to target
  • How to create amazing, high-ranking content on any topic—regardless of the competition -

Covering Topics

1
Section 1 : Introduction
2
Section 2 : Understanding Search Engines
3
Section 3 : Basic WordPress Settings
4
Section 4 : Site Structure And Metadata
5
Section 5 : WordPress Themes & Template Settings
6
Section 6 : Speed & Performance
7
Section 7 : Setting Up SSL (HTTPS) With WordPress
8
Section 8 : SEO-Friendly Content
9
Section 9 : Wrapping Up

Curriculum

      Section 1 : Introduction
1
Welcome! Preview
2
A Brief Introduction To SEO
      Section 2 : Understanding Search Engines
3
The Main Goal Of Every Search Engine
4
How Search Engines Work
      Section 3 : Basic WordPress Settings
5
Making Sure Your Website Is Accessible To Search Engines
6
Setting Up SEO-Friendly Permalinks
7
WWW Or No WWW?
      Section 4 : Site Structure And Metadata
8
Structure & Metadata Intro
9
Optimizing Your Page Titles For SEO Preview
10
Customizing Your Meta Descriptions
11
Adding Social Media Metadata To Your Site
12
Creating A Dynamic XML Sitemap
      Section 5 : WordPress Themes & Template Settings
13
Themes & Template Settings Intro
14
The Importance Of Responsive Design
15
An Underutilized Way To Customize Your Search Snippet
16
SEO-Friendly Headings
17
Avoid This Potentially Dangerous Habit
18
The WordPress Duplicate Content Problem (And How To Fix It)
      Section 6 : Speed & Performance
19
Why Your Sites Performance Matters For SEO
20
Plugins And Their Impact On Performance
21
Setting Up A Caching Plugin To Speed Up Your Site
22
Using A CDN To Reduce The Load On Your Server
23
Are You Using The Right Web Host?
24
Monitoring Your Sites Performance
      Section 7 : Setting Up SSL (HTTPS) With WordPress
25
What Is SSL, And How Could It Impact Your SEO?
26
The Easiest Way To Set Up SSL (HTTPS) With WordPress
      Section 8 : SEO-Friendly Content
27
The Importance Of Amazing Content
28
Content Analysis: Is Your Content Fully Optimized?
29
How To Choose The Right Keywords And Create High-Ranking Content On Any Topic
30
Does Keyword Density Matter?
31
The Importance Of Internal Links
32
Optimizing Your Images For SEO
      Section 9 : Wrapping Up
33
Measuring The Results Of Your SEO Campaign
34
Wrapup

Frequently Asked Questions

It is an online tutorial that covers a specific part of a topic in several sections. An Expert teaches the students with theoretical knowledge as well as with practical examples which makes it easy for students to understand.

A Course helps the user understand a specific part of a concept. While a path and E-Degrees are broader aspects and help the user understand more than just a small area of the concept.

A Course will help you understand any particular topic. For instance, if you are a beginner and want to learn about the basics of any topic in a fluent manner within a short period of time, a Course would be best for you to choose.

We have an inbuilt question-answer system to help you with your queries. Our support staff will be answering all your questions regarding the content of the Course.