A detailed introduction into basic concepts including lead generation and its connection to digital marketing
What is a lead, what is lead generation, how does it differ from other campaigns
The need of lead generation and mapping it to your funnel
Learn different lead generation tactics
Social Media and using social media for lead generation
Turning solid leads into sales
How to exceed customer expectations
Creating loyal customers
Measuring and optimization of goals and activities
Various effective tools for effective lead generation and automation
Section 1 : Introduction
Section 2 : What is Lead and Lead Generation
Section 3 : Need of Lead Generation
Section 4 : Different Lead Generation Techniques
Section 5 : Cycle of Prospects & Sale
Section 6 : Understand Your Sales Funnel
Section 7 : Helping Customers & Knowing Competition
Section 8 : Exceeding Customer Expectations
Section 9 : Generating More Sales through Existing Customers
Section 10 : Importance of Measuing & Analyzing
Section 11 : Optimizing Your Results & Different Tools for Lead Generation
Section 12 : Important tips & tricks with Conclusion