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Generating Leads Through Digital Marketing : The Masterclass

Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. And anyone who has performed hours of cold calling can tell y...

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  • English

Course Description

Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. And anyone who has performed hours of cold calling can tell you that it is an annoying task for both the caller and the receiver. This is why the requirement for new ways of lead generation is often required.

Marketing is a fast-paced changing industry that requires constantly looking for new and improved ways to attract people to your business. And anyone who has performed hours of cold calling can tell you that it is an annoying task for both the caller and the receiver. This is why the requirement for new ways of lead generation is often required.

What you’ll learn
  • A detailed introduction into basic concepts including lead generation and its connection to digital marketing
  • What is a lead, what is lead generation, how does it differ from other campaigns
  • The need of lead generation and mapping it to your funnel
  • Learn different lead generation tactics
  • Social Media and using social media for lead generation
  • Turning solid leads into sales
  • How to exceed customer expectations
  • Creating loyal customers
  • Measuring and optimization of goals and activities
  • Various effective tools for effective lead generation and automation

Covering Topics

1
Section 1 : Introduction
2
Section 2 : What is Lead and Lead Generation
3
Section 3 : Need of Lead Generation
4
Section 4 : Different Lead Generation Techniques
5
Section 5 : Cycle of Prospects & Sale
6
Section 6 : Understand Your Sales Funnel
7
Section 7 : Helping Customers & Knowing Competition
8
Section 8 : Exceeding Customer Expectations
9
Section 9 : Generating More Sales through Existing Customers
10
Section 10 : Importance of Measuing & Analyzing
11
Section 11 : Optimizing Your Results & Different Tools for Lead Generation
12
Section 12 : Important tips & tricks with Conclusion

Curriculum

      Section 1 : Introduction
1
Introduction
      Section 2 : What is Lead and Lead Generation
2
What is a Lead Preview
3
What is Lead Generation How they Differ from Other Campaigns new
      Section 3 : Need of Lead Generation
4
How Lead Generation Campaigns Differ from Others
5
Need of Lead Generation Mapping it to Your Funnel
      Section 4 : Different Lead Generation Techniques
6
Learning Lead Generation Tactics
7
More Insights About Reasons to use Social Media for Lead Generation
8
Defining your Target Group and Choosing top Social Media Channel for Results
      Section 5 : Cycle of Prospects & Sale
9
Learning About all Other Elements About Prospects Preview
10
The Funnel of Lead Turning into a Sale
      Section 6 : Understand Your Sales Funnel
11
Various Steps for Turning Prospects to Qualifying Leads Preview
12
Transform Leads to Customers
      Section 7 : Helping Customers & Knowing Competition
13
How to Create Good Positive Expereince for Customers
14
Finding Compition Data
      Section 8 : Exceeding Customer Expectations
15
How to Exceed your Customer Expectations
16
How to Exceed Customer Expectations Through Social Medi
      Section 9 : Generating More Sales through Existing Customers
17
How to Create Loyal Advocates of your Product or Services
18
Creating Loyal Advocates Through Testimonials New
19
Obtaining Referrals from your Loyal Advocates
      Section 10 : Importance of Measuing & Analyzing
20
Measure and Optimize Using Goals
21
Measuring your Goals and Activities
      Section 11 : Optimizing Your Results & Different Tools for Lead Generation
22
How to Optimize your Results
23
Various Different Tools for Effective Lead Generation and Automation
      Section 12 : Important tips & tricks with Conclusion
24
Important Points Conclusion

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