SEO Training Course Online Course

SEO Training Course

All levels
English

Course Description

The specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. The Specialization culminates in a hands-on project, in which you will apply your skills to a comprehensive SEO consulting task. Search Engine Optimization refers to the set of activities that are performed to increase the number of desirable visitors who come to your site via a search engine. These activities may include the thing you do to your site itself, such as making changes to your text and HTML code, formatting text, or documents to communicate directly to the search engine.

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What you’ll learn

Live Class Practical Oriented Training
Timely Doubt Resolution
Dedicated Student Success Mentor
Certification & Job Assistance
Free Access to Workshop & Webinar
No Cost EMI Option
Marketing by understanding how search algorithms work, and what human visitors might search.
SEO Fundamentals takes you step-by-step in having your website rank in the search engines.
SEO Fundamentals takes you step-by-step in having your website rank in the search engines.
Get A Good Understanding About Ranking in Google and Bing.
Learn About Keyword Research and How to Effectively Use Keywords.
Implement a Keyword Strategy.
Establishing a Domain Strategy.
Learn about On-Page Optimization.
Learn About Choosing The Right Content.
Understand What Search Engines Want.
It ensures the useful content available on the web pages.
Improving the volume and quality of traffic to a website from search engines.

Covering Topics

Lecture-1 Introduction to SEO

Lecture-2 Tactics & Methods

Lecture-3 Web Site Domain

Lecture-4 Relevant Filenames

Lecture-5 Design & Layout

Lecture-6: Optimized Keywords

Lecture-7 Optimized Meta

Lecture-8 Title Optimization

Lecture-9 Optimized Anchor

Lecture-10 Content is the King

Lecture-11 Verifying Web Site

Lecture-12 Hiring an Expert

Lecture-13 Link Building

Lecture-14 Mobile SEO Techniques

Lecture-15 Miscellaneous Techniques

Lecture-16 Techniques Summary

Lecture-17 Internet Basics

Lecture-18 Electronic Mail Basics

Lecture-19 Website Development

Lecture-20 World Wide Web

Lecture-21 Internet Collaboration

Lecture-22 Internet Security and Privacy

Lecture-23 Internet Web Programming

Lecture-24 Digital Marketing - SEO

Project Development

Curriculum

  Lecture-1 Introduction to SEO
Live Lecture 
·      How Search Engine Works?

·      What is SEO Copywriting?

·      What is Search Engine Rank?

·      What is On-Page and Off-page SEO?

·      Practical Exercise

  Lecture-2 Tactics & Methods
Live Lecture 
·      White Hat SEO

·      Black Hat or Spamdexing

·      Practical Exercise

  Lecture-3 Web Site Domain
Live Lecture 
·      Guru Mantra

·      Practical Exercise

  Lecture-4 Relevant Filenames
Live Lecture 
·      File Naming Style

·      File Name Example

·      File Extension

·      URL Sub-Directory Name

·      Guru Mantra

·      Practical Exercise

  Lecture-5 Design & Layout
Live Lecture 
·      Design Layout

·      Practical Exercise

  Lecture-6: Optimized Keywords
Live Lecture 
·      Keyword Frequency

·      Keyword Weight

·      Keyword Proximity

·      Keyword Prominence

·      Keyword Placement

·      Best Places to Put Keywords

·      Finding Keywords

·      What is Word Stemming?

·      Practical Exercise

  Lecture-7 Optimized Meta
Live Lecture 
·      What Do the Metatags Look Like?

·      Meta Description Tag

·      Meta Keywords Tag

·      Robots Meta Tag

·      Practical Exercise

  Lecture-8 Title Optimization
Live Lecture 
·      Best Practices for Creating Titles

·      Practical Exercise

  Lecture-9 Optimized Anchor
Live Lecture 
·      Optimized Anchor

·      Practical Exercise

  Lecture-10 Content is the King
Live Lecture 
·      Unique, High-Quality Content

·      SEO Content Writing (Copy Writing)

·      Other Advantages of Having Great Content

·      Practical Exercise

  Lecture-11 Verifying Web Site
Live Lecture 
·      Why HTML/XHTML Verification is Required?

·      What is W3C Compliance?

·      Rules for W3C Compliance

·      Practical Exercise

  Lecture-12 Hiring an Expert
Live Lecture 
·      Choosing an SEO Expert or Company

·      Practical Exercise

  Lecture-13 Link Building
Live Lecture 
·      How to Increase Link Popularity?

·      Practical Exercise

  Lecture-14 Mobile SEO Techniques
Live Lecture 
·      What is Mobile SEO?

·      Optimize Your Site for Mobile

·      Select a Mobile Configuration

·      Inform Search Engines

·      Avoid Common Mistakes

·      Useful Tools

·      Practical Exercise

  Lecture-15 Miscellaneous Techniques
Live Lecture 
·      To-Don't List

·      To-Do List

·      Practical Exercise

  Lecture-16 Techniques Summary
Live Lecture 
·      Techniques

·      Practical Exercise

  Lecture-17 Internet Basics
Live Lecture 
·      Internet Overview

·      Intranet Overview

·      Extranet Overview

·      Internet reference Models

·      Internet Domain Name System

·      Internet Services

·      Internet Connectivity

·      Internet Protocols

·      Practical Exercise

  Lecture-18 Electronic Mail Basics
Live Lecture 
·      E-Mail Overview

·      E-Mail Protocols

·      E-Mail Working

·      E-Mail Operations

·      E-mail Features

·      E-Mail Etiquettes

·      E-mail Security

·      E-mail Providers

·      Practical Exercise

  Lecture-19 Website Development
Live Lecture 
·      Websites Overview

·      Websites Types

·      Website Designing

·      Websites Development

·      Website Publishing

·      Website URL Registration

·      Website Hosting

·      Website Security

·      Search Engine Optimization

·      Website Monetization

·      Practical Exercise

  Lecture-20 World Wide Web
Live Lecture 
·      WWW Overview

·      Web Pages

·      Web Browsers

·      Web Servers

·      Proxy Servers

·      Search Engines

·      Practical Exercise

  Lecture-21 Internet Collaboration
Live Lecture 
·      Collaboration Overview

·      Mailing List

·      Usenet Newsgroup

·      Online Education

·      Social Networking

·      Practical Exercise

  Lecture-22 Internet Security and Privacy
Live Lecture 
·      Internet Security Overview

·      Data Encryption

·      Digital Signature

·      Firewall Security

·      Practical Exercise

  Lecture-23 Internet Web Programming
Live Lecture 
·      HTML

·      CSS

·      JavaScript

·      PHP / Wordpress (Choose any One)

·      Practical Exercise

  Lecture-24 Digital Marketing - SEO
Live Lecture 
·      Digital Marketing - Home

·      Digital Marketing - Overview

·      Digital Marketing - SEO

·      Digital Marketing - Social Media

·      Digital Marketing - Content

·      Digital Marketing - Email

·      Digital Marketing - Mobile

·      Digital Marketing - Pay Per Click

·      Digital Marketing - CRO

·      Digital Marketing - Web Analytics

·      Digital Marketing - Facebook

·      Digital Marketing – Pinterest

·      Digital Marketing -Twitter

·      Digital Marketing - LinkedIn

·      Digital Marketing - YouTube

·      Digital Marketing - Google AdWords

·      Digital Marketing - Google Analytics

·      Practical Exercise

  Project Development

Frequently Asked Questions

We assume you are aware of simple web technologies such as HTML, XHTML, Style Sheet, etc. If you already have developed any website, then it is an added advantage and it will help you understand the concepts of SEO explained in this tutoria

Ans: The course offers a variety of online training options, including: Live Virtual Classroom Training: Participate in real-time interactive sessions with instructors and peers. 1:1 Doubt Resolution Sessions: Get personalized assistance and clarification on course-related queries. Recorded Live Lectures*: Access recorded sessions for review or to catch up on missed classes. Flexible Schedule: Enjoy the flexibility to learn at your own pace and according to your schedule.

Ans: Live Virtual Classroom Training allows you to attend instructor-led sessions in real-time through an online platform. You can interact with the instructor, ask questions, participate in discussions, and collaborate with fellow learners, simulating the experience of a traditional classroom setting from the comfort of your own space.

Ans: If you miss a live session, you can access recorded lectures* to review the content covered during the session. This allows you to catch up on any missed material at your own pace and ensures that you don't fall behind in your learning journey.

Ans: The course offers a flexible schedule, allowing you to learn at times that suit you best. Whether you have other commitments or prefer to study during specific hours, the course structure accommodates your needs, enabling you to balance your learning with other responsibilities effectively. *Note: Availability of recorded live lectures may vary depending on the course and training provider.