Digital Marketing Training Course

  Lecture-1 Digital marketing
Live Lecture 
·        Scope/Growth/Career in Digital Marketing

·        Online Marketing Goals,

·        Building your online Presence through social media,

·        Marketing Your online Presence Analyse and Adapt

·        How to set up a open source websites,

·        Local business listings and review sites,

  Lecture-2 Strategy and Planning
Live Lecture 
·        Google Data Studio

·        Tag Managers

·        Introduction to Location Intelligence for Product setup

·        Making Effective money through Digital marketing Analysing Opportunities in current markets,

·        Social media Promotions Idea and discussions

·        Exercise-Set up online Social Media,

·        Start your own product or service or anything that you want to explore and make them live and doing their Digital Marketing.

  Lecture-3 Social media
Live Lecture 
·        What is a marketing funnel

·        What is a sales funnel,

·        How to use them in digital marketing?

·        Create, Profiles, Pages, Groups on Social Media,

·        Mobile apps advertising system

·        The benefits of an online strategy,

·        Taking a business online,

·        Understanding customer behaviour

·        How to stand out from the competition,

·        Using goals to improve business performance

  Lecture-4 Search Engine Optimization (SEO)
Live Lecture 
·        Use of SEO and SEM (Search Engine Marketing).

·        Paid SEO or PPC(pay per Click)

·        Google Analytics,

·        You tube (SEO),

·        User Behaviour

·        Quiz, Check your Knowledge

  Lecture-5 Email Marketing
Live Lecture 
·        Developing a contact list,

·        Targeting audiences based on interests,

·        Building relationships with customers.

  Lecture-6 Mobile Marketing
Live Lecture 
·        Mobile Commerce Overview,

·        History of mobile Commerce

·        Mobile Marketing Features,

·        Mobile Marketing Tools

·        Mobile Advertising tools,

·        Mobile Analytics tools.

·        Responsive Design tools,

·        Mobile App tools

·        Mobile marketing Campaign

·        Analysis of whole module

  Lecture-7 Social media campaigns
Live Lecture 
·        Explores a range of core social media platforms,

·        Including: Facebook, linkedin, Google+ and youtube.

·        Facebook ads Campaign,

·        Google ads campaign

·        Youtube ads campaign,

·        Develop your own mindful innovation campaign

·        What is Google Analytics,

·        How to Set up Google analytics,

·        Cover account setup and profiles,

·        Tracking code insertion, and will also explore the key reports and features available within Google Analytics for: traffic sources, content, audience, technology and location.

·        Review analytics reports

·        Address key analytics measurement concepts such as bounce rate, site speed, goals, goal funnels and conversions.