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    Digital Marketing Professional Program

    Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a c...

    ₹ 40001

    ₹ 45000

    11% off

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    Baroda Institute of Technology
    ₹40001  ₹ 45000  

    11% off

     
    Buy Now
    This includes following
    •  140 Hours
    •  Completion certificate : Yes
    •  Language : Hinglish 
    Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis. 

Digital Marketing Professional Program online training course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact.

This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.

        Live Class Practical Oriented Training

        Timely Doubt Resolution

        Dedicated Student Success Mentor

        Certification & Job Assistance

        Free Access to Workshop & Webinar

        No Cost EMI Option

        Behavioral foundations for understanding and navigating the new online-offline landscape

        New forms of interaction, including formation of networks and reputation building

        Tools and principles of digital marketing action including online advertising on fixed and mobile devices

        New media platforms and emergence of various marketing channels and mixed marketing models

        SEO and on-page optimization tips, Email and mobile marketing

        Working with Google Webmaster, Basics of social media marketing

        How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution an...

        How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.

       Lecture-1 Introduction of Digital Marketing

       Lecture-2 Niche clarity Google Trend, SEMrush & Graphic Design using Canvas

       Lecture-3 Facebook Marketing{Organic Marketing}

       Lecture-4 Facebook Marketing {Paid Marketing} Basic

       Lecture-5 Facebook Marketing {Paid Marketing} Advance

       Lecture-6 Instagram Marketing

       Lecture-7 LinkedIn Marketing{Organic Marketing}

       Lecture-8 LinkedIn Marketing {Paid Marketing}

       Lecture-9 Other Marketing

       Lecture-10 Content Marketing & Writing

       Lecture-11 WordPress Website Design

       Lecture-12 WordPress Static Website Creation

       Lecture-13 WordPress Dynamic Website Creation

       Lecture-14 WordPress E-Commerce Website Creation

       Lecture-15 Google My Business

       Lecture-16 Email Marketing

       Lecture-17 Basic SEO

       Lecture-18 Advance SEO

       Lecture-19 Freelancing

       Lecture-20 Affiliate Marketing

       Lecture-21 Quora Marketing

       Lecture-22 Google AdSense

       Lecture-23 Google Ads Or Adwords

       Lecture-24 Google Ads

       Lecture-25 Blogging

       Lecture-26 Remarketing

       Lecture-27 WhatsApp Marketing

       Lecture-28 SMS Marketing

       Lecture-29 Lead Generation

       Lecture-30 Website Audit

       Lecture-31 YouTube Marketing Basic

       Lecture-32 YouTube Marketing Advance

       Lecture-33 Google Drive

       Lecture-34 Payment Get way

       Lecture-35 Social Media Automation 

    •   Lecture-1 Introduction of Digital Marketing
Live Lecture 
·    What is Introduction of Digital Marketing

·    Opportunities

·    Tools

·    SEO

·    Website

·    Graphic Design

·    Social media

·    Google Ads

·    Chrome Extension

·    Google AdSense

·    Google my business

·    Online Vs Offline

·    Google, Inbound Marketing Vs Outbound Marketing

·    Digital marketing Vs Traditional Marketing

·    Business Opportunities

·    Practical Exercise
    •   Lecture-2 Niche clarity Google Trend, SEMrush & Graphic Design using Canvas
Live Lecture 
·    Account Creation

·    Settings

·    Logo Creation

·    Post Image Creation

·    Cover image Creation and other Display Content Creation Tool

·   Practical Exercise
    •   Lecture-3 Facebook Marketing{Organic Marketing}
Live Lecture 
·    What is Organic Marketing?

·    Account Creation

·    Business Page Creation

·    Business page settings

·    Insights

·    Creative Post Creation

·    Facebook Groups Importance

·    Organic Reach strategies

·    Practical Exercise
    •   Lecture-4 Facebook Marketing {Paid Marketing} Basic
Live Lecture 
·    Introduction of Paid Marketing

·    Facebook Business Account Creation

·    Facebook Funnel Explanation

·    Business Ads Account Settings

·    Awareness Campaign Ad Creation

·    Practical Exercise
    •   Lecture-5 Facebook Marketing {Paid Marketing} Advance
Live Lecture 
·    Reach Campaign Ad

·    Traffic Ad

·    Engagement Ad

·    Lead Generation Ad & Conversion Ad

·    Facebook Pixel Importance

·    Pixel Activation Setup

·    Event

·    Remarketing

·    Practical Exercise
    •   Lecture-6 Instagram Marketing
Live Lecture 
·    Account Creation

·    Convert to Professional Account

·    Settings

·    Insights

·    Shopping Account Setup and Facebook Page

·    Instagram Link Account

·    Practical Exercise
    •   Lecture-7 LinkedIn Marketing{Organic Marketing}
Live Lecture 
·    Introduction of LinkedIn B2B

·    Account Creation

·    Business Page Creation

·    Page Settings

·    Profile Completion

·    Creation of Post

·    Practical Exercise
    •   Lecture-8 LinkedIn Marketing {Paid Marketing}
Live Lecture 
·    Ads Manager Account Creation

·    Settings

·    Creating a Campaign

·    Awareness

·    Website

·    Lead Generation

·    LinkedIn Remarketing

·    Practical Exercise
    •   Lecture-9 Other Marketing
Live Lecture 
·    Twitter Marketing

·    Practical Exercise
    •   Lecture-10 Content Marketing & Writing
Live Lecture 
·    Introduction & Benefits

·    Job Opportunities

·    Business Opportunities

·    Content Writing tools Small SEO Tool

·    Plagiarism Detector

·    Practical Exercise
    •   Lecture-11 WordPress Website Design
Live Lecture 
·    Introduction of Website Creation

·    Requirements

·    Domain

·    Hosting Overview

·    WordPress Software Installation

·    Practical Exercise
    •   Lecture-12 WordPress Static Website Creation
Live Lecture 
·    Themes

·    Plugin

·    Changing Logo

·    Images

·    Elementor

·    WP form

·    Pages

·    Creation

·    Design

·    Settings

·    Buttons

·    Live Chat

·    Header & Footer

·    Elementor Kit

·    Popup Builder & Menu Settings

·    Practical Exercise
    •   Lecture-13 WordPress Dynamic Website Creation
Live Lecture 
·    Ultimate Member

·    Login

·    Registration

·    Account

·    User

·    Logout

·    Dynamic Menu Setting

·    Practical Exercise
    •   Lecture-14 WordPress E-Commerce Website Creation
Live Lecture 
·    Installing Plugins

·    GST setting

·    Products Addition

·    Entire E- Commerce Process

·    Practical Exercise
    •   Lecture-15 Google My Business
Live Lecture 
·    Local SEO

·    Account Creation,

·    Google Map listing

·    Review

·    Post, Images

·    Comments

·    Profile

·    Business

·    Verification

·    Practical Exercise
    •   Lecture-16 Email Marketing
Live Lecture 
·    Account Creation

·    Contact Addition

·    Bulk Email

·    Creating Email Campaign

·    Landing Page creation

·    Reports

·    Practical Exercise
    •   Lecture-17 Basic SEO
Live Lecture 
·    SEO Introduction

·    Techniques

·    Google Algorithm

·    Keywords

·    On-page and Off-page SEO

·    Types Of SEO

·    Practical Exercise
    •   Lecture-18 Advance SEO
Live Lecture 
·    On-page SEO Implementation

·    Off-Page SEO Implementation

·    Domain Authority

·    Practical Exercise
    •   Lecture-19 Freelancing
Live Lecture 
·    Introduction

·    Freelance & Fiverr Account Creation

·    Settings

·    Bidding

·    Best strategies to get Projects

·    Practical Exercise
    •   Lecture-20 Affiliate Marketing
Live Lecture 
·    Introduction

·    Earning

·    Opportunities

·    Best Company

·    MLM

·    Practical Exercise
    •   Lecture-21 Quora Marketing
Live Lecture 
·    SEO

·    Lead generation

·    Account Creation

·    Up vote

·    Profile

·    Strategies to answer the Questions

·    Practical Exercise
    •   Lecture-22 Google AdSense
Live Lecture 
·    Earning through Google AdSense

·    Practical Exercise
    •   Lecture-23 Google Ads Or Adwords
Live Lecture 
·    Introduction of Google Ads

·    0PPC

·    CPM

·    CTR

·    CR

·    CPA

·    CPC

·    Networks

·    Campaign Structure

·    Quality Score

·    Example & Keyword Match Type

·    Practical Exercise
    •   Lecture-24 Google Ads
Live Lecture 
·    Campaign Creation

·    Traffic Ad

·    Video view Ad

·    Shopping Ads

·    Display Ad

·    App Ads

·    Google Analytics

·    Google Search Console

·    Practical Exercise
    •   Lecture-25 Blogging
Live Lecture 
·    A Blog Account setup

·    Themes

·    SEO

·    Earning

·    Settings

·    Content

·    Mobile

·    Website

·    Practical Exercise
    •   Lecture-26 Remarketing
Live Lecture 
·    Strategies

·    Social Media

·    Organic

·    Paid

·    Google Ads

·    Practical Exercise
    •   Lecture-27 WhatsApp Marketing
Live Lecture 
·    Map setup

·    Automatic MSg

·    Setup

·    Business Profile Creation

·    Image

·    Poster

·    Practical Exercise
    •   Lecture-28 SMS Marketing
Live Lecture 
·    Introduction

·    Bulk SMS

·    Political

·    Promotional

·    Practical Exercise
    •   Lecture-29 Lead Generation
Live Lecture 
·    Strategies

·    Organic

·    On website

·    App

·    Forms

·    Landing page

·    Social Media Pages

·    Practical Exercise
    •   Lecture-30 Website Audit
Live Lecture 
·    Mobile website Speed

·    Optimization

·    Practical Exercise
    •   Lecture-31 YouTube Marketing Basic
Live Lecture 
·    Account Creation

·    Account Setup

·    Video Creation Strategies

·    Practical Exercise
    •   Lecture-32 YouTube Marketing Advance
Live Lecture 
·    YouTube SEO Strategies

·    YouTube SEO

·    Practical Exercise
    •   Lecture-33 Google Drive
Live Lecture 
·    Google Doc

·    Slides

·    Sheet

·    Form

·    Proposal Creation

·    Practical Exercise
    •   Lecture-34 Payment Get way
Live Lecture 
·    Razor pay

·    Instamojo

·    Practical Exercise
    •   Lecture-35 Social Media Automation
Live Lecture 
·    Slides, Facebook Publishing Tool

·    Hoot suit

·    Post Schedule

·    Social Media Agency

·    Practical Exercise
    There are no specific prerequisites for taking up this course.
    The course offers a variety of online training options, including: Live Virtual Classroom Training: Participate in real-time interactive sessions with instructors and peers. 1:1 Doubt Resolution Sessions: Get personalized assistance and clarification on course-related queries. Recorded Live Lectures*: Access recorded sessions for review or to catch up on missed classes. Flexible Schedule: Enjoy the flexibility to learn at your own pace and according to your schedule.
    Live Virtual Classroom Training allows you to attend instructor-led sessions in real-time through an online platform. You can interact with the instructor, ask questions, participate in discussions, and collaborate with fellow learners, simulating the experience of a traditional classroom setting from the comfort of your own space.
    If you miss a live session, you can access recorded lectures* to review the content covered during the session. This allows you to catch up on any missed material at your own pace and ensures that you don't fall behind in your learning journey.
    The course offers a flexible schedule, allowing you to learn at times that suit you best. Whether you have other commitments or prefer to study during specific hours, the course structure accommodates your needs, enabling you to balance your learning with other responsibilities effectively. *Note: Availability of recorded live lectures may vary depending on the course and training provider.

    Course Highlights


    Education Provider
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    Baroda Institute Of Technology - Training Program

    BIT (Baroda Institute Of Technology) Is A Training And Development Organization Catering To The Learning Requirements Of Candidates Globally Through A Wide Array Of Services. Established In 2002. BIT Strength In The Area Is Signified By The Number Of Its Authorized Training Partnerships. The Organization Conducts Trainings For Microsoft, Cisco , Red Hat , Oracle , EC-Council , Etc. Domains / Specialties Corporate Institutional Boot Camp / Classroom Online – BIT Virtual Academy Skill Development Government BIT’s Vision To Directly Associate Learning With Career Establishment Has Given The Right Set Of Skilled Professionals To The Dynamic Industry. Increased Focus On Readying Candidates For On-the-job Environments Makes It A Highly Preferred Learning Provider. BIT Is Valued For Offering Training That Is At Par With The Latest Market Trends And Also Match The Potential Of Candidates. With More Than A Decade Of Experience In Education And Development, The Organization Continues To Explore Wider Avenues In Order To Provide Learners A Platform Where They Find A Solution For All Their Up- Skilling Needs!

    Graduation
    2002
    Data Sciences

    More Courses by : Baroda Institute of Technology


    Baroda Institute of Technology
    ₹40001  ₹ 45000  

    11% off

     
    Buy Now
    This includes following
    •  140 Hours
    •  Completion certificate : Yes
    •  Language : Hinglish

    More Courses by : Baroda Institute of Technology


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