How to Sell online courses from your own website
Are you aware that the e-learning market may reach around $300 billion by 2026?
The demand is not going to slow down and so, your desire to sell online courses from your own website can get fulfilled too. There are various options available. All you have to do is explore them.
When you are ready with your online courses, it is time to go ahead with the foundation to make it available to more people. So, the platform is nothing but your own website.
No need to be afraid, as this does not require technical skills other than coding. Yes, you read it right it requires zero coding ability.
Now, how is that possible?
For this you can take help of e-learning platforms like Digital Class. It can save you from the burden of coding. However, the most important benefit of Digital Class is that you can create your own website along with a marketplace to sell online courses.
You must be thinking why I am emphasizing on Digital Class. Let me share the reasons.
Security of your content
While sharing your courses online there are high chances of content getting affected through hackers or due to different malpractices. It is always good to store your content in a safe and secure place where the data is encrypted. E-learning software of Digital Class can help you with it.
Systematic SEO – a door to getting free traffic
Around 49% of people search for products through Google. With effective SEO from Digital Class, your online courses will have greater visibility. Isn’t it best for reaching out to your potential clients?
Manage content and sell online courses from your own website
It is a tough task to manage the courses and at the same time sell them to the larger public. You need a platform which can assist you in adding and modifying courses and drafting course summaries. Digital Class is where you will get all the support.
Effective payment processor
Why do you want to release course content through your website? The major reason is that you earn well. Right? For that, there should be a payment processor or a payment gateway. It is where the payment for ecommerce stores gets processed. Digital Class consists of the best payment gateways so that you do not lose on your clients and also the money.
Get the analytics
Selling online courses is one thing and checking how it is helping students is another. For this, you need to check the progress of students or how many people are buying your course and various such information. This is possible through e-learning software.
Software integrated with CDS streaming
CDS which means Content Delivery Network lets the student access the course from any place and at any time.
To sell online courses from your own website, there are several other things which you need to do.
Read on.
Creating a landing page
Do you know the conversion rate of an average landing page is around 9.7%?
So, you need to work hard to create a landing page which brings in more visitors.
It will help in turning visitors into subscribers and increase your sales.
There are different varieties of themed templates also available which can help you in creating attractive websites. There is an option to customize your landing page.
You can add your social media details and grab the attention of students through high resolution videos.
Trigger the audience to opt for your services through free e-book or blog posts.
The best part is you do not have to be a professional designer to create a high-converting landing page.
Engaging videos in your online courses
Captivating visuals is the core point when you dream to sell online courses from your own website.
No matter what your course is, an effective video content on your website can do wonders. Here you also need to take care of the audio quality.
You can ask a high price for your videos as people value it more and so you can earn a good amount through it. A small investment which you need to do here is a good quality microphone.
A custom Website is the key
Once you have uploaded your online courses through Digital Class, you can start selling your courses and get the leads. There is an option to post your new online course on social sites like Twitter and Facebook for purchase.
But to make this all work you need to build a connection between your website and the niche. You can get a good conversion rate.
Yes, it is good to focus on how your site looks. However, at the same time you must also check the functioning of the site. This is crucial when you are planning to sell online courses from your website.
Building a site which the students can use easily, is a tough job.
It should not become confusing for students to navigate an online portal. So better to add a homepage which can display new course offerings and download facilities too.
Share your credentials through the About US page on your website and show the students why you are trustworthy.
If you want to let the readers or users purchase your online courses without too much of pushing, it is always good to add blogs on your website. These blogs can share information about how various courses can solve the problems of students or how beneficial a particular course is beneficial for them.
Now that you have published a course, it should also be appealing to buyers. For that you can add a video in your product listing. This will give an idea about your teaching style and more people will show interest in your course. Digital Class can give you such provision.
Promote your online courses and drive traffic
As the competition in the area of e-learning is accelerating, you need to put in a lot of effort in promoting your online courses. The success of your website lies in driving more traffic on it.
- You can use popular keywords on your landing page.
- Send targeted emails to potential clients and make them sign-up for your course.
- Try pay per click advertising for generating more traffic.
- Drive Facebook ads or answer Quora questions and mention your course links.
- Send informative emails to your subscribers. Use push notification to store all their details.
Pricing Your Online Course
Find out how much your course is worth.
While you are selling courses online, avoid the mistake of undervaluing it.
It took years for you to create such knowledge sharing courses. So, pricing it at a rate which is beneficial for you is of main concern.
When you have finalized the price, think upon what you will provide your subscribers in addition to that. Will it be a membership option or discount?
Wrapping Up
It is indeed a lengthy process to sell online courses from your own website. There is an investment involved both in the form of time and money.
With the help of Digital Class software, you can comfortably sell online courses as well as increase your passive income. You can have complete control over your existing and potential customers. There is even an opportunity to connect your audience with your brand.
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