Instagram Story Ideas for Engagement

In today’s era of social media, while traditional Instagram posts may dwindle, there’s as yet one feature that keeps us snared: “Instagram Stories.” It’s the go-to detect for catching up with companions or in any event, keeping tabs on that special someone. What began as a straightforward way to share fleeting minutes has blossomed into a powerhouse tool, boasting more than 500 million daily users. From staying associated with exploring new products, Instagram story ideas have turned into the ultimate centre point for networking and social business.

With this in mind, we’ve curated the most popular Instagram Story ideas, from the least complex to the most creative, that brands can use to their advantage.

Instagram story ideas for more perspectives and engagement

Let’s start up the list with some creative Instagram story ideas, some of which are on the funnier finish of the range.

Share a Reel or feed post with a “new post” sticker

You can see that your stories are getting more perspectives, likes and overall engagement than your Instagram feed posts are. Some users just view Instagram stories and don’t look at their feeds at all.

To make sure your content is as yet reaching those individuals, you can share new posts (or Instagram Reels) to your story — ideally, adding something like text or a sticker to make it more engaging. There are a lot of “New Post” stickers that impeccably summarize that action.

Be ridiculous

Oatly’s clear (but not obnoxious) visual style is an ideal representation of its brand voice. It’s on a special mission to shift the utilization of animals to plants to assist with preserving the planet, and what preferable way to do that over with oat milk carton manikins?

Oatly uses its Instagram Story to advance new episodes of The New Normal Show — which uses humour and ridiculousness to spread its message.

Showcase Brand’s Vital Offerings

If you’re uncertain what to post on your brand’s Instagram Stories, consider showcasing your standout offerings. Just like on other social media platforms, Instagram gives various choices to feature what makes your brand special.

You can feature your top-selling products, new assortments, and seasonal specials, or share informative content like infographics or brief videos highlighting product features.

Make certain to save these features in one of your Instagram Features so they’re easily accessible on your profile for your audience to revisit.

Imitate emojis

This Instagram Story by KLM Royal Dutch Airlines reads “We’re not too partial to Mondays either, but we have some blues that aren’t so bad… ” It then shares a progression of hilarious and adorable images of its planes that match with emojis.

Share plans for emojis that you think should be made.

Share photos of your product or services with famous photos or celebrity photos that bear resemblance or address similar ideas.

Share candid photos of your team individuals over the day and ask your followers to pick which emoji best addresses them.

Product Advancements

In today’s digital age, individuals are growing weary of traditional sales tactics, yet they remain captivated by deals and advancements. For brands, striking a balance between showcasing advancements and maintaining a visually appealing Instagram Gallery can be easily achieved with the assistance of Instagram Stories.

These Stories allow brands to update ad-hoc deals and advancements while not disturbing the visual of your Instagram Gallery — ultimately keeping the audience engaged without bombarding them with obviously sales-focused material.

Share UGC with a sticker

Life hack: you don’t have to make your content give shape to charming Instagram story ideas.

For example, a fashion blogger who takes photos of a cool pair of shoes and then tags the shoe company has given UGC to the shoe company. It just takes a second for the business to share the post, and it’s a pleasant change from the polished brand-generated content that’s usually on a company’s Instagram.

Mix your media

Mixing real photos with graphic illustrations is a growing plan pattern for landing pages and websites — why not incorporate it into your Story? In the example underneath by Cypress Avenue Works, we see a photo of one of its dog vests with a graphic of the plan used for it overlaid on top.

Product-Related How-to Content

Let’s explore a more creative approach for our other Instagram Story ideas: product-related hacks. Instagram Stories aren’t just about showcasing products; they’re also an opportunity to demonstrate how versatile your products can be in users’ lives.

Make a poll

Asking your followers to cast a ballot or state their inclination using a poll is a great way to engage them, and it’s easy with Instagram’s inherent poll sticker.

Trend shopping

Instagram Stories offers a platform for real-time updates, providing a valuable opportunity to showcase the newness of your brand. When trending topics or significant world occasions mix conversations among social media users, consider joining in and adding your one-of-a-kind twist.

Make a quiz about your content

Test your diehard followers (and get some valuable engagement) by using a quiz sticker and asking them inquiries regarding your brand. It’s a fun way for your audience to interact with you as a creator — and answering an inquiry correctly gives all of us a little increase in serotonin, isn’t that so?

Be a bit uncreative

Straws’ Instagram Story below is a repost from Pink Over Plastic — literally just a video of a French press being, indeed, squeezed, and the coffee being poured. The caption reads:

“having a wholesome morning…

…pretending I didn’t drink seven tequila sodas last evening.”

Q&A with Followers

While we’ve spilt some cool Instagram story ideas for raising brand awareness and driving sales, it’s crucial to prioritize fostering relationships and engagement with your audience. Instagram Stories give an incredible avenue to this through the ‘Questions’ sticker.

This feature allows you to initiate conversations with your audience, inviting them to ask inquiries regarding your brand, and products, or only engage in casual chats.

Hosting Q&A meetings once a month is prescribed to keep you and your followers updated with each other. You can also gather these Instagram Stories and create an ‘FAQ’ Feature that audiences can easily find, and that potentially diminishes your hard work on Inbox kinds of stuff too.

Say thank you to your followers

Without your followers, you’re just shouting into the deep darkness (which has its place, for sure, but is not really what we are going for from a social media marketing point of view). Show them some adoration by saying thank you via your story.

Throwback Photo or Memory

Sharing late or past occasions on Insta stories gives a phenomenal opportunity to showcase the enjoyable side of your brand to new followers. Furthermore, candid photos or videos of individuals on occasion can spark engagement and interest in your story.

Share a coupon code and link

It is charming, right to Save cash? Sharing a coupon code on your Instagram story ideas as well as a link straightforwardly to that product gives followers an incredibly easy course to getting a discount (and you, an incredibly easy course to getting some cash).

Link to a Feed post

If you share Instagram posts with long captions or a ton of information, add a snapshot of the post in your Story and share a link to the post in your Feed.

Repost On-feed Content

Introducing one of the least difficult yet often overlooked Instagram Stories ideas: showcasing your new posts. Not all your followers are guaranteed to see your new content, especially with Instagram’s algorithm prioritizing posts from users’ most engaged followers. Utilizing Instagram Stories to feature your latest post is a great way to increase visibility for your content.

By sharing your new post on Instagram Stories, you guarantee that more of your followers are aware of your latest content. This strategy supports visibility as well as encourages engagement as followers swipe up to see the full post.

Share content that inspires you

Whether you’re a business or a creator, chances are that you find inspiration somewhere — from a walk in the park, from an indie song, a cool vase you once saw, and so forth.

Sharing photos or videos of things that make you, you (and make your brand, your brand) is a powerful way to communicate a genuine humanity to your followers. You’re not a bot, demonstrate it.

This fashion brand shared photos from the pioneer’s outing to the fabric store — it’s interesting to see the behind-the-scenes and in addition to the final product.

Instagram Story Ideas: Conclusion

As you’ve reached this point, you may now realize the vast potential of Instagram Stories. They offer more opportunities for brands to enhance reach and visibility compared to other Instagram formats. Instagram Stories are easier to appear at the top of users’ feeds and people are more likely to check out your profile if you learn these hacks.

Did you enjoy this blog? Check out our related blogs below and don’t forget to connect with us for more valuable insights and marketing help.

Read Also: