Full form of FMCG
FMCG stands for Fast Moving Consumer Goods.
These goods refers to those products which are usually non-durable and sold quickly and of low cost. FMCG is also called Consumer Packaged Goods (CPG).
The examples of FMCG are,
Processed foods
Soft drinks
Cosmetics such as, Eyeliner and lip balms, Soaps, deodorants etc.
General used products such as, face towel, toilet soaps and papers, shower cap etc.
FMCG products’ Properties
They have short shelf life and usually sold within the short period of time like, in few days, few weeks and few months. They generally sold in large quantities as the profit margin of FMCG products is comparatively low. So overall the cumulative profit is good. The FMCG products’ success is highly depend on marketing, brand equity, consumer behavior and distribution network.
The highly perishable FMCG products are such as, vegetables, fruits, dairy products, baked foods, meat etc.
The products which have high turnover rates are such as, candies, soft drinks, pre-packaged foods, toiletries etc.
Characteristics of FMCG
1. From the perspective of marketers
Daily delivery
Low margin for contribution
Need of highly distribution network
2. From the perspective of consumers
Low cost
Regular invests
Limited life
Available in wide range
No efforts for choosing
Frequently purchase
Top FMCG Companies
In Indian economy, the FMCG industries are the fourth largest sector. It declares 5% of the factory employment in India. The major factors for growing of this sector considered are like, easily accessible products, growing awareness and the changing lifestyle.
The top companies of FMCG products are listed below:
- Britannia
- Pidilite Industries
- Hindustan Unilever
- Amul
- Nirma
- Emami
- Parle Agro
- Dabur India Ltd.
- Colgate Palmolive India Ltd.
- Bikanervala
- Himalaya Healthcare Ltd.
- CavinKare
- Haldiram’s
- Marico
- Zydus Wellness etc.